Our client in the telecommunications industry is seeking a CRM Marketing Consultant to join their team. As a CRM Marketing Consultant, you will be part of the Business Markets Segment Marketing team supporting customer loyalty and retention campaigns. The ideal candidate will have strong analytical skills, creativity, and experience in B2B marketing with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics.Job Title: CRM Marketing ConsultantLocation: Ashburn, VA (In-office schedule would be two days a week)What's the Job?
Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.
Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.
Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization.
Manage agency relationships, providing clear direction and feedback throughout the creative development process, emphasizing customer-centric messaging.
Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction.
Stay informed on emerging marketing trends and best practices in lifecycle marketing and customer retention, seeking innovative ways to engage and retain our customer base.
Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.
Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.
Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.
Partner with business intelligence to address key drivers of early tenure churn.
What's Needed?
Proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.
Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.
Expertise with Marketo.
Proven ability to manage external agencies and vendor relationships.
Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.
Excellent communication and presentation skills with the ability to articulate complex concepts to various stakeholders.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
A collaborative team player with the ability to also work independently and take initiative, contributing to a positive and productive team environment.
What's in it for me?
Opportunity to work for a leading telecommunications company.
Work with a high-performing team.
Opportunity to work on exciting and innovative projects.
If this is a role that interests you and you'd like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson WellsManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.