Vacancy expired!
- Develop, curate, and maintain presence/reputation content on a company website, social media, and job boards such as Glassdoor and LinkedIn for employee engagement and recruitment support.
- Partner with the Human Resources and other internal stakeholders in developing employee value proposition and employer branding strategy to incorporate overall brand messaging.
- Amplify the employer brand across all channels in design and message that ensures consistency with corporate brand standards.
- Craft and deliver marketing plans centered on best in class market standard for brand promotion, candidate attraction, employee advocacy generation, and market research.
- Analyze metrics, diagnose issues, present solutions, and optimize all sources, tools, and tactics for low funnel job requisitions.
- Oversee ROI - measure brand awareness and recommend changes to brand strategy with clear KPI’s.
- Proactively analyze evolving digital media trends, applicant behavior, recruitment trends including external benchmarking, and technology; review, recommend and provide insight into trends in the IT and labor market.
- Monitor and respond to potential applicants through social media and other external channels.
- Support cross-functional team in other branding actions as necessary.
- Bachelor’s degree in Marketing, Communications, Advertising, or related field experience required.
- A minimum of 5 years of recent work experience in employer branding, marketing, and/or other related experience.
- 2+ years of experience launching, optimizing, and managing social media platforms (e.g., LinkedIn, Facebook, Instagram) in a large corporate environment.
- Digital Marketing experience - content sourcing & review marketing materials.
- Possesses an in-depth understanding of new social media tools, digital marketing products, platforms, and best practices.
- Knowledge of marketing methods and strategies; planning, developing, and executing.
- Strong knowledge of current trends regarding candidate or customer attraction tactics in the media landscape from an employer branding perspective.
- Knowledge of SEO and SEM best practices.
- Strong verbal/written communication skills.
- Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, and OneNote
- Experience in tech space is a plus.
Vacancy expired!