Vacancy expired!
Please contact Meera Makam ator email for any questionsOur client is a global leader in software products and services for the architecture, engineering, construction, media, education, and entertainment industries.Note: The role is 100% remote for now. Once the office reopens, there may be some onsite work required in the Portland location or San Francisco, CA location. Core responsibilities include:Reporting and Analytics
- Use expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand education user s lifecycle with Autodesk products
- Partner with marketing to define campaign objectives, design testing strategies, and develop measurement plans.
- Analyze marketing programs and field engagement tactics to determine their effectiveness in driving engagement, product adoption and retention to inform optimization and future strategies and decisions
- Collaborate with AEX Marketing and Learning Strategies teams to design and develop testing strategies and metrics (KPI and secondary) to evaluate marketing effectiveness and efficiency.
- Be a key partner for AEX marketing team in developing segmentation strategies to effectively target AEX users. Work with Operations to ensure measurement capabilities are in place prior to campaign execution.
- Query and transform data residing in large unstructured databases for analysis purposes.
- Validate and analyze the accuracy of account, contact, license and product usage data maintained in various databases and identify limitations in existing measurement capabilities.
- Bachelor s degree in a quantitative field like Math, Statistics, Data Science, Physics, or Economics
- 8+ years of experience in analytics for a consumer brand and/or a B2B brand
- Strong SQL skills and some programming or scripting skills (Python, Spark, etc.)
- Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc.)
- Work experience in marketing analytics in a technology or a SAAS company helpful
- Prior experience in email/digital marketing analytics
- Strong Advanced Analytic experience (predictive modeling, segmentation, MTA)
- Experience with data visualization tools such as Tableau, Looker, PowerBI, etc. and prior experience in dashboarding
Vacancy expired!