We have an unprecedented opportunity to scale  a multi-product platform across bookkeeping, payroll, banking, and financial services — and expanding through both partnerships and strategic acquisitions. To unlock this next phase, we need to elevate our marketing engine and ensure that the underlying systems, data, and economics are tightly understood and optimized.This role bridges brand, growth strategy, financial rigor, and operational scaling. The RoleWe’re hiring a Head of GTM Operations & Growth Marketing to own the full go-to-market growth system — from top-of-funnel market presence to onboarding, lifecycle performance, and revenue attribution.You will lead:Marketing + Campaign Strategy
Design and run integrated campaigns across paid media, social, email/lifecycle, content, and experimentation.Brand Development + Messaging
Craft a consistent narrative across web, product surfaces, sales assets, and external channels.Partner & Channel Marketing
Build co-marketing programs, activation playbooks, partner content, and referral funnel reporting.Onboarding & Product-Led Activation
Work with Product to improve time-to-value and explore hybrid/PLG motion models.Growth Analytics, Forecasting & Financial Modeling
Own campaign performance models, CAC/LTV calculations, funnel conversions, revenue pacing, and pipeline contribution forecasting.Systems, Attribution & Data Architecture
Ensure CRM, MAP, tracking, and analytics platforms are integrated and reporting is accurate.M&A Diligence & Integration Execution
Participate in commercial due diligence, model pre/post-acquisition revenue scenarios, and lead the GTM integration playbook.
 This is a strategic and hands-on leadership role. You architect the plan and execute the work. Why This Role Is High ImpactYou’ll be responsible for:How we tell our storyHow we create demandHow we convert and activate customersHow we measure performance and efficiencyHow we integrate acquired GTM motions into one scalable model
 You influence revenue, product perception, partner ecosystem depth, and enterprise value — directly.