Senior Director Digital Experience UX & Optimization

As the Senior Director of Digital Experiences UX & Optimization, you will lead the creative vision and user experience strategy for Visa.com, Visa mobile applications and other digital properties. Your role will be instrumental in driving the design and innovation efforts that shape the future of Visa's digital landscape, ensuring all user interactions are intuitive, engaging, and in line with Visa’s brand and business objectives. You will oversee and build a team of designers, researchers, data scientists and innovators to create a cohesive and forward-thinking and data-driven digital experience.In the near-term, this individual will oversee a highly strategic effort to reimagine the current Visa.com digital ecosystem and evolve it into a customer-obsessed, personalized experience that complements sales motions and delivers targeted customer experiences that drive commercial outcomes. This team member will also support the development of an advanced digital analytics practice to identify and report on meaningful performance metrics across Visa’s digital properties, and infuse an experimentation mindset into our digital practice to foster innovation.As a key member of the Digital Experiences & Capabilities (DXC) leadership team, the selected candidate will partner closely with MarTech, Data and Operations counterparts on the team, as well as partner cross-functional with key leaders across Global Marketing (Product/B2B Marketing, Global Brand Strategy & Development, Content, Sponsorships, Insights & Analytics) and cross-functional teams, including Technology, Communications, Talent Acquisition, Product, Legal and Sourcing. To drive relevance worldwide, this individual will also partner with Digital team members across all regional marketing teams to capture regional requirements and deliver a global platform that services needs worldwide.This position will report into the Visa President, Digital Experiences & Capabilities.ResponsibilitiesUser Experience (UX) StrategyDevelop and execute a comprehensive UX strategy across Visa.com, Visa Apps, and other digital properties.Conduct user research and usability studies to inform design decisions.Ensure all digital experiences are user-centric and meet accessibility standards.Design LeadershipLead the design team in creating innovative, high-quality digital experiences.Oversee the visual design, interaction design, and information architecture for all digital products.Ensure design consistency and brand alignment across all digital touchpoints.Editorial StrategyEstablish an editorial vision and principles for Visa’s digital properties.Partner with Marketing functions (including Brand and Product/B2B) and Communications to manage cross-functional editorial calendar of digital content that is aligned with corporate and regional priorities.Innovation and Emerging TechnologiesIdentify and integrate emerging technologies and trends into Visa’s digital experiences.Foster a culture of innovation within the design team.Collaborate with internal and external partners to explore new design possibilities.Collaboration and Cross-Functional LeadershipWork closely with Marketing, Technology, Product, and Regional teams to ensure alignment with business goals.Lead a high-performing team, providing mentorship and guidance on industry best practices.Influence senior leadership by presenting strategic recommendations and design innovations.Governance and Best PracticesEstablish governance frameworks for design initiatives.Develop and maintain design guidelines and best practices.Drive enablement and training programs for internal teams.Metrics and PerformanceDefine and monitor key performance indicators (KPIs) for user experience and design.Use data and analytics to continuously improve digital experiences.Report on UX and design performance to senior leadership.Collaboration and LeadershipWork closely with Marketing, Technology and Regional leaders.Lead a high-performing team, providing mentorship and guidance and industry best practices.Influence senior leadership by presenting strategic recommendations.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.