Retail Relations Specialist - PROJECT

This role is based in our Santa Monica, CA office.As a Retail Specialist within our Fashion Business Group, you will play a pivotal role in building, strengthening, and maintaining relationships with menswear retailers to drive attendance at our events. This position requires proactive engagement, strategic relationship-building, and in-depth market research to recruit key retailers and buyers. You will collaborate closely with the Director of Attendee Acquisition & Customer Success, VP of Events, Sales and Marketing teams, and other internal stakeholders to enhance retailer participation, elevate the attendee experience, and contribute to the overall success of our events.You'll research and identify new retail targets by analyzing market trends, key industry players, and emerging categories.Actively engage with retailers to secure their attendance at events.Build and strengthen relationships with key retailers across various market segments and tiers.Maintain proactive communication with existing and prospective retailers through phone, email, and in-person meetings.Address retailer inquiries and provide solutions related to event details, registration, and logistics.Leverage an existing portfolio of industry relationships to enhance outreach and engagement.Collaborate with Events, Marketing, and PR teams to develop and deliver targeted retail messaging and promotional materials.Provide retailers with up-to-date event details, including brand listings, hotel rates, and show schedules.Qualify prospective retailers and guide them through the event registration process.Utilize Salesforce to track, update, and analyze retailer data, generating insights for sales and marketing teams.Ensure retailer contact information is accurate and regularly updated in the database.Prepare reports and analytics on retailer engagement, event attendance, and campaign effectiveness.Assist in managing VIP and buyer programs in collaboration with cross-functional teams.Support event execution, including on-site coordination of retail programs and experiences.Facilitate matchmaking between retailers and brands to foster long-term business relationships.Provide personalized concierge services to VIP retailers to ensure a premium event experience.Source and qualify weekly leads to identify new retail prospects.Develop and execute targeted retail campaigns to drive attendance and engagement.Continuously enhance retailer engagement through strategic outreach and relationship management.