Regional Sales Manager

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNTShelf/Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures all regional, zone, and banner schematics reflect Red Bull standards and chain HQ directives related to product flow and package mix.Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Customizes presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges.Promotion: Develops an annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with customer needs. Ensures all promotions are supported by effective POS materials and incremental displays.Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI before recommending specific POS materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPSEstablishes a “wiring model” that ensures communication with all regional chain decision-makers.Routinely engages in activities to build partnerships and “wire” relationships at the regional, zone, and banner levels within assigned chains.Establishes the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs) across the country.BUDGETS/ANNUAL PLANNINGEnsures regional, zone, and banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility.Manages travel and entertainment expenses within the assigned budget.Manages the annual budget for FOAs and distributor spending.BUSINESS ANALYSISWorks with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programs and promotions.Works with the Category Management Team to evaluate ROI for “pay-for-space” agreements and communicates key learnings to the Channel Lead.Drives post-promotion analysis, in collaboration with the Category team, after all programs to evaluate promotional effectiveness.Develops business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that inform future strategy and improve understanding of consumer purchase patterns.Thoroughly analyzes business and customer sales to define priorities and areas of focus.BUSINESS REVIEWS & RELATIONSHIPSConducts quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and related topics.Proactively shares examples of Red Bull marketing activities to demonstrate key points of differentiation from competitors.Provides energy category insights that drive changes in promotion, pricing, distribution, and merchandising practices.Routinely engages in activities to build relationships and develop connections within key accounts beyond the buyer level.COMMUNICATION & TEAM WORKUses appropriate communication processes  to keep DPs and DPMs informed of regional/zonel/banner level programs and initiatives for their assigned chainsRoutinely visits DPs to ensure personal contact and open lines of communicationMaintains open communication with relevant Region & DP personnel to ensure effective program implementation