Director, Brand & Communications

The Director of Brand & Communications is a key leadership role responsible for shaping and elevating the brand identity and communication strategies for Revalize and its portfolio of products. This role will manage and direct all internal and external communications and ensure all brand elements align with business goals and foster a positive reputation. This dynamic position requires a creative thinker who can uphold brand integrity across all channels while embracing insight-driven expertise to boost awareness and engagement through effective internal and external communication.Requirements:Brand strategy and development: Develop and implement a comprehensive brand strategy that aligns with business goals and enhances brand equity.Define brand positioning, messaging, and visual identity and ensure consistency across all touchpoints.Continuously evaluate and refine brand strategy based on feedback, performance data, and market trends.Creative strategies and direction: Lead the creative direction for all marketing initiatives, ensuring alignment with brand strategy and marketing objectives.Oversee the development of creative concepts and assets across various channels and programs, including digital, video, and events.Corporate CommunicationsLeverage social platforms to engage stakeholders, share key messages, and manage the company’s online reputation.Craft effective internal communication strategies to engage employees, drive company culture, and ensure alignment with business goals.Create and implement crisis communication plans, manage media inquiries, and respond to emergencies swiftly, as needed.Work with C-suite executives to shape communication strategies and align messaging with corporate vision.Familiarity with tools and analytics to measure social engagement and track corporate communications effectiveness, including social listening and share of voice tracking.Public Relations: Develop PR strategies to build brand awareness and manage reputation.Oversee PR agency relationships.Budget management: Develop and manage the budget for brand and creative initiatives, ensuring efficient allocation of resources.Partner with other functions to monitor spending and ROI, making data-driven recommendations for budget adjustments as needed.Team development: Design, build and lead a high-performing team.Foster a commitment to company values and culture.