The DIRECTOR OF MARKETING will be responsible for creating and implementing an overall marketing strategy and build relationships in the community while increasing patient census and fostering partnerships with physicians, clinics, hospitals, and including Assisted Living Facilities, Hospice, and Home Care companies. To acquire the necessary and appropriate information to facilitate the admission of the resident to the facility from home, hospital, or other facility and to complete the documents necessary for the admission process.QUALIFICATIONS of the Director of Marketing:EDUCATION / EXPERIENCE needed for the Director of Marketing Position:
Bachelor's degree in Marketing, Communications or related field
At least three (3) years’ experience in marketing management, preferably in health care
Proven experience as Marketing Director, preferably in Senior Living/Skilled Nursing
Ability to market aggressively and deal tactfully with customers and the community
Why Join Us
Competitive Compensation.
Great Benefits Package.
Engaging Work Atmosphere.
Innovative Training Programs.
Excellent Growth Opportunities.
And So Much More!
RESPONSIBILITIES of the DIRECTOR OF MARKETING:
The Director of Marketing will be responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, and assisted living facilities
Work with physicians and hospital discharge planners to arrange a smooth transition to the facility
Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources
Analyze referrals to ensure facility can meet resident’s needs adequately with direction from Executive Director.
The Director of Marketing will help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field
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