Director NA Field Marketing

Job Description

The Director, Field Marketing will lead the field marketing team in the Americas. In this role, the Director, Field Marketing will develop and implement the marketing strategy, plan and budget, deploying the right mix of marketing programs to reach, educate, nurture and convert our target audiences driving high quality leads and opportunities for the Americas region.

• Develop and implement the marketing plan for the region aligned to the corporate campaign framework, executing locally to achieve marketing KPIs and support sales & growth objectives.
• Manage team to execute marketing activities, with a strong focus on communication and lead generation, leveraging the channel in the go-to-market strategy to scale broadly.
• Build and execute plans to support all marketing within the region focusing on both prospects and to/through channel partners (distributors, resellers, cloud providers and alliances).
• Build and nurture relationships with the regional sales team to over-communicate and gain alignment on marketing plans while ensuring proper lead follow up to achieve targets.
• Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel.
• Align with and secure buy-in from multiple stakeholders, including executives, sales, corporate and regional marketing teams.
• Report on campaign success and business contribution.
• Manage the field marketing budget.

Qualifications

• A proven marketing leader with demonstrable experience managing large teams, delivering meaningful results through others, driving focus on achieving collective results through collaboration, teamwork, communication, change/conflict management, problem solving and objective setting.
• Demonstrated success in managing large teams, campaign management (create plans, manage budgets, schedules, allocate resources, etc.) and teaming cross-functionally within region and corporate marketing teams.
• Enterprise Experience
• End User Marketing
• Account Based Marketing
• Strong ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with unending enthusiasm to get the job done.
• Extensive experience across all aspects of marketing including events, media & PR, digital marketing, outbound marketing, marketing strategy, content and creative development.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent relationship management and expectation setting skills.
• Self-starter, leads and facilitates management of details needed to accomplish tasks; simultaneous management of several programs and initiatives
• Excellent writer and speaker.
• Proficient with MS Office tools, SFDC, Marketing Automation.

Additional Information

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.