You will lead the deployment of Channel Partner Program for Commercial Security business within Building Automation SBG within North America region. You will be responsible for annual partner tiering, performance analysis, program-linked communication to Sales team and channel partners, develop the strategy and deployment of Market Development Funds (MDF), manage the MDF budget and collaborate with corporate Channel Excellence team for continuous updates to the partner program. You will utilize a high degree of independent initiative in this role to ensure continuous progress. Attention to detail and customer focus, along with the ability to grasp and translate partner/market feedback into partner program features and benefits. An effective collaborator and strong team player, the Senior Channel Marketing Specialist works cross-functionally with other groups including product management, marketing communications, customer support, sales and corporate channel excellence team.As a Senior Channel Marketing Specialist here at Honeywell, you will be a key member of our channel marketing team, responsible for developing and executing channel marketing strategies to drive growth and maximize sales through our distribution and partner channels. You will play a crucial role in building and maintaining strong relationships with channel partners, creating joint marketing programs, and driving demand generation activities.You will report directly to our Director of Customer Marketing and you’ll work out of our Atlanta location on a hybrid work schedule.KEY RESPONSIBILITIES
Partner Program Management: Manage the Channel Partner Program by periodic analysis of partner performance across multiple tiers, features and benefits review and updates, to drive channel partner engagement and loyalty with Honeywell.
Partner Enablement: Continuously assess the channel partner’s needs and deliver differentiated channel enablement tools like learning programs, digital co-marketing, specification tools, demand generation activities etc. Leverage the tiered features and benefits drive continuous and differentiated partner enablement.
Communications Planning: Develop an annual communication calendar for our channel partners including periodic tiering communication, program upgrades, new product announcements. Deliver continuous channel information and education via virtual (webinars) and in-person (conferences, quarterly business reviews, etc.) events
Demand Generation: Support the development of marketing campaigns to generate sales leads. Support key product launches ensuring our customers are prepared for new technologies and new business models. Support customer event planning and execution. Promotional activity including support of creative development, deployment through the sales organization, and measurement of the results.
Digital Transformation: Champion customer use of Partner Relationship Management (PRM) portal, Honeywell digital content, case studies, testimonials. Transition partners from discretionary to programmatic digital spend to activate key NPI's and achieve growth. Continuously monitor KPIs to assess performance and engage Sales and Marketing leadership to drive corrective actions
MDF/Budget Management: Plan and administer MDF and budget for channel partners. Partner with other marketing team members to take critical decisions to ensure MDF drives demand generation and growth for the business.
Continuous Improvement: Gather VOC and conduct satisfaction surveys on marketing programs and activities. Measure results of partner activities and adjust as necessary.
BENEFITS OF WORKING FOR HONEYWELL
Benefits – Medical, Vision, Dental, Mental Health
Paid Vacation 401k Plan/Retirement Benefits (as per regional policy)
Career Growth
Professional Development
YOU MUST HAVE
Proven experience of at least 6 years in channel marketing or related roles
Demonstrated success in developing and executing comprehensive channel marketing strategies
Strong leadership and people management skills
Excellent communication and interpersonal skills
Ability to build and maintain strong relationships with channel partners
Proficiency in demand generation and lead generation strategies
Experience in utilizing marketing automation platforms and CRM systems
Knowledge of distribution and partner channel dynamics
WE VALUE
Bachelor's degree in Marketing, Business, or related field
Passion for driving channel growth and maximizing sales opportunities
Proven track record of developing successful channel marketing programs
Strong strategic thinking and problem-solving abilities
Ability to think creatively and innovatively
Experience in managing and mentoring a team
Experience in the technology or manufacturing industry (preferred)
ABOUT HONEYWELLHoneywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state of the art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.