Marketing Manager II Chicago, IL (Hybrid) The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a Marketing Manager II on our Health Solutions team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office. As a Marketing Manager II, you will develop and execute marketing plans that align with business unit objectives for AMA Health Solutions. Plans will include sales enablement and lead generation by owned (website and email), paid media (print and digital, SEM/PPC), earned media, and social media, as well as online, hybrid and live events to meet measurable business goals for awareness, engagement, and conversion. Establish key ROI and KPIs, manage the budget and timeline, and drive alignment and successful communications across the organization. RESPONSIBILITIES: Marketing and Planning
Align marketing strategies with business unit and sales leadership priorities.
Develop plans to support achievement of those objectives.
Create and manage integrated marketing campaigns to meet marketing and business development goals leading to increased pipeline for sales.
Develop lead generation programs targeting key buyers in identified priority accounts.
Coordinate, collaborate and maintain effective communications with internal and external stakeholders to ensure awareness, cohesion and alignment on implementation of marketing plans and tactics.
Work closely with core line of business team including operations, sales, product managers, project managers, and digital platform owners to deliver educational programming and marketing content.
Participate in cross-functional product launch teams on product strategy and demand assessment for new product offerings.
Create and execute go-to-market tactics for key product launches.
Market Development
Create a range of marketing and sales support materials, ensuring assets are disseminated to all appropriate sales and marketing channels and leveraged to accelerate conversations and growth.
Establish business growth goals in alignment with sales and execute campaigns to achieve pipeline and new business conversion.
Work with approved third-party collaborators on plans to drive adoption of AMA solutions.
Ensure all marketing assets adhere to current AMA brand/co-branded guidelines.
Collaborate with internal and external design functions to develop high quality creative assets to support and drive engagement.
Execute marketing event plans to increase brand awareness and drive pipeline growth.
Align with other AMA business units to leverage and cross-promote, as appropriate.
Marketing Performance Tracking
Execute and leverage market research and market insights to build and enhance marketing plan.
Monitor and analyze performance of marketing tactics, customer feedback, and market trends, and interpret results to inform and recommend business, marketing, product and content plans.
Work with key internal stakeholders to execute testing plans to inform messaging and campaign design enhancements.
Adjust campaigns in real time to daily and weekly analytic trends as they evolve.
May include other responsibilities as assigned
REQUIREMENTS:
Bachelor's degree in marketing or related field required, relevant Master's degree a plus
Minimum 5 years of overall marketing experience required; health care and/or association experience a plus.
Minimum 3 years' experience with owned, paid and social media required; SEO/SEM, PPC, display, programmatic, re-targeting and other digital tactics preferred.
Experience working directly with sales teams, account-based management and generating qualified leads
Experience with product launches including coordination of timelines and alignment of all critical stakeholders.
Experience reporting and making real-time marketing decisions based on data-driven analytic tools including but not limited to Salesforce Marketing Cloud and Google Analytics.
Experience with project management tools such as Asana.
Demonstrated ability to write promotional content and value propositions for a variety of audience types. Analytical and creative individual with excellent written and verbal communications skills.
Strong ability to analyze data and provide market insights to optimize path to conversion. Experience in A/B testing.
Ability to work well with cross-functional teams and build productive working relationships.
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION