AWT World Trade Inc. has a rich and storied history that spans several decades. Established in 1983, AWT World Trade Inc. has emerged as a prominent global leader in the manufacturing of high-quality printing and equipment, supplies, and replacement parts. Over the years, AWT World Trade Inc. expanded its product portfolio and diversified its offerings, catering to a wide range of industries beyond printing. AWT World Trade Inc. has earned a reputation for delivering superior products and earning the trust and loyalty of a global customer base. Today, AWT World Trade Inc. stands as a symbol of reliability and success in the world of screen printing.
Job Description:
As the Marketing Communications Manager, you will play a pivotal role in driving our marketing initiatives, increasing brand visibility, and expanding our market share. You will be responsible for developing and executing marketing strategies, managing advertising campaigns, and representing our company at trade shows and industry events. Your creativity, strategic thinking, and B2B marketing expertise will be key assets in achieving our business goals.
Responsibilities:
Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
Advertising Campaigns: Plan, execute, and monitor advertising campaigns across various channels, including digital, print, and social media.
Content Creation: Oversee the creation of engaging and informative marketing content, including blog posts, videos, brochures, and presentations.
Lead Generation: Drive lead generation efforts through various channels, including email marketing, Social Media, SEO, and targeted outreach.
Trade Shows and Events: Manage our presence at trade shows and industry events, including booth design and networking to maximize exposure and lead generation.
Budget Management: Develop and manage the marketing budget effectively, optimizing spend to achieve maximum ROI.
Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Graphic Design, to ensure marketing efforts are aligned with company objectives.
Team Leadership: Lead and mentor a marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Qualifications:
Bachelor's degree in Marketing or Communications is required.
5+ years of experience in B2B marketing, preferably in manufacturing or industrial sectors.
Proven experience in planning and executing successful marketing campaigns.
Strong analytical skills and proficiency in marketing analytics tools.
Ability to provide support, coaching and guidance to members of the Advertising and Marketing team by undertaking a mentoring role, coordinating tasks and/or checking on completion and quality of work.
Strong attention to detail and some evaluative judgment based on best practice and previous experience.
Excellent communication, presentation, and leadership skills.
Experience with trade shows and event management.
Benefits:
Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401K
If you are a strategic thinker, creative problem solver, and have a track record of driving results in B2B marketing, we invite you to apply for this exciting opportunity. Join us in shaping the future of our dynamic and growing screen print equipment manufacturing company.
AWT World Trade Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Absolute Needs for New Position:
1. Knowledge with Good Ads, Keywords, SEO