Description Position SummaryThrough solid market and audience research, the Commercial Marketing Manager will work closely with the Senior Business Development Manager to develop and implement commercial marketing initiatives to drive new business and growth. The ideal candidate will also be capable of supporting the sales team and assisting with the delivery of a consistent brand and customer experience across the 22 states in which we serve. This position will focus on the adaptation of steep growth targets and requires a strategically minded marketing expert. The individual will need to work to improve functionality that drives profitable growth and commercial customer satisfaction in core districts. Key Responsibilities Lead data strategy to ensure the sourcing of quality commercial accounts Prioritize market types and activity to deliver the best returns over a defined timeline Drive and execute on and offline activity Deliver a consistent brand and customer experience in line with other market propositions Must be comfortable communicating at all levels and managing upwards Previous experience of using Hubspot (preferred) Implement and become the Super-User of Hubspot and the Commercial Marketing expert Create and set up commercial communications, tools, and campaigns Develop, manage, and continuously update the commercial website Create insightful briefs while working with key agencies on creative platforms, through both on and offline activity Track and analyze performance of campaigns activities Manage the marketing budget and ensure that material is in line with our brand identity Develop strategies and tactics to spread a positive message that will attract and retain and new business Deploy successful and effective marketing campaigns and own their implementation from ideation to executionPosition QualificationsExperience/EducationRequired Education: Bachelor’s degree in Marketing or related fieldFields of Study Preferred: Marketing/Communications/SalesRequired Work Experience:
7+ years experience in a Marketing role
Experience working with a CRM System
Able to work independently and adhere to tight timescales
Comfortable working in a close team environment.
Project management
Experience with change management
Comfortable communicating/working with all levels of internal personnel
Strong copywriting ability preferred
Required Knowledge/Skills/AbilitiesMicrosoft Applications: Proficiency required (in particular, Excel, Word, and Outlook) Additional Technology: Hubspot, Wordpress, website management Travel: 10% - 15%/Work from home flexibility & in officeCommunication: Exceptional verbal and written communication skills requiredRequirements - Excellent knowledge of design using the Internet and basic office applications, as well as familiarity with design software applications and tools
Marketing management experience
Experience with B2B Marketing
Experience with Digital Marketing
Foundational knowledge in Wordpress CMS
Earlier work involving List segmentation
Well-founded grasp of Email Marketing Platform
Practical knowledge of CRM
Comprehension of AB Testing
Well-founded grasp of Contact management
Drive Lead Generation experience desired
Prior experience with Social Media Campaigns
Proven knowledge of email marketing
Knowledge of Sales Enablement
Skills in Landing Page Optimization
General familiarity with email marketing
Proven knowledge of Contact management
Lead Generation Campaigns experience required
Good understanding of ZoomInfo
Experience with List Management
Solid understanding of Smart Forms
Deep understanding of WordPress
Strong familiarity with Lead Generation Programs
Practical knowledge of Audience segmentation
Previous experience working with Landing Page
HubSpot experience
Solid understanding of Social Media Channels
General familiarity with market research
Wide ranging experience with Customer Segmentation Strategy
Quality experience with Audience segmentation
Hands-on experience with Corporate Social Media
Experience with administration and execution of electronic direct marketing campaigns, including database management and analytics
Demonstrated knowledge of publishing and advertising, as well as excellent communication, writing and analytical skills Innovation starts with people.®
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