Channel Marketing Manager

The Channel Marketing Manager will play a key role in developing and executing channel marketing strategies to drive revenue through partnerships with [list partner types]. This role will work cross-functionally with Marketing, Sales, and Product teams to build go-to-market programs, develop co-marketing campaigns, and support sales enablement initiatives that expand Authenticx's reach and impact across healthcare.Key ResponsibilitiesChannel Strategy Development: Develop and execute Authenticx's channel marketing strategy to drive demand and growth through channel partnerships.Partner Program Management: Oversee partner programs, including co-marketing initiatives, partner communications, and demand generation efforts.Channel Event Strategy: Own and execute the channel event strategy, including planning, coordinating, and managing partner-focused events such as trade shows, webinars, and field marketing opportunities. Collaborate with partners and internal teams to maximize event impact, drive engagement, and generate pipeline.Campaign Planning and Execution: Design and implement channel-specific campaigns and marketing activities to increase partner engagement, drive channel-led lead generation, and support sales pipeline growth.Sales Enablement: Collaborate cross-functionally to create and deliver partner enablement materials, including product training, sales collateral, and go-to-market content to empower partner success.Market Insights: Conduct market research and competitive analysis to identify growth opportunities and areas of improvement in the channel strategy. Provide feedback to Product and Marketing teams to refine messaging and positioning.Metrics and Reporting: Track and analyze channel program performance, campaign effectiveness, and ROI. Use data to inform strategy and next steps.Relationship Management: Cultivate strong relationships with key channel partners to ensure alignment on strategy and execution, and to drive long-term success.