Job Number 24062958Job Category Sales & MarketingLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United StatesSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJOB SUMMARYThe Senior Director, Brand & Marketing, will lead brand, marketing strategy, and marketing execution for Marriott Bonvoy Boutiques, Marriott’s direct-to-consumer retail business with products marketed under Marriott’s hotel brands and Marriott Bonvoy brand notably including established home products like the Westin Heavenly Bed, hotel sheets and pillows, and fragrance.This person will be responsible for overseeing brand and marketing for online retail, working closely with other leaders aligned to this department; other Brand, Marketing, and PR teams within Marriott; and external business partners. This person will need to manage marketing-focused professionals within the retail team, coordinate with resources on other teams, and oversee agency relationships to ensure on strategy, on time, and on budget delivering against marketing, revenue, and brand building goals.As brand leader, this person will must acutely understand the different customers and customer journeys and make use of analytical insights to guide how the brand is brought to market. This person will work closely with Marriott Bonvoy brand and hotel brand leadership to ensure that retail effectively ladders up to the larger brand goals and personalities.As marketing leader, this person will oversee Marriott Bonvoy Boutiques digital destinations, including the online user experience design, working with external business partners. This person should understand how to optimize full funnel performance, working with Marriott owned, earned, and paid channels to drive traffic and with the agency running the website to optimize site performance. The role will share in the responsibility for KPIs and P&L metrics related to both brand building and revenue growth.Key focus areas will include the following:
Research & Analysis: analyzing consumer insights and market/competitor trends to guide brand development;
Brand Articulation: Owning the brand voice, RTBs, etc. ensuring MBB ladders up to the larger Marriott Bonvoy enterprise;
Marketing Strategy: delivering marketing and promotion strategy including multi-channel activation, messaging, and budget;
Marketing Execution: maintain marketing calendar and budget, supervise content creation;
Agency Management: manage one or more agencies overseeing the website, branded content, and media pull-through;
Forecasting and reporting results: providing product level forecasts and results reporting on an ongoing basis;
Manage website user experience to ensure that it lines up to marketing goals.
CANDIDATE PROFILEEducation and Experience Required:
10+ years’ experience in online marketing demonstrating progressive career growth and a pattern of exceptional performance AND 4-year degree from an accredited university in Business Administration, Retail Management, Marketing, or related major
Experience leading a business / product with responsibility of key KPIs such as P&L, customer acquisition/engagement, etc.
Experience in home goods, durable goods, or retail, preferably in the luxury space.
Education and Experience Preferred:
Masters degree from an accredited university in Business Administration, Retail Management, Marketing, or related major preferred
Demonstrated ability to deliver results in a complex and ambiguous environment
Demonstrated ability to partner with internal and external stakeholders to deliver against goals
CORE WORK ACTIVITIESManaging Work, Projects, and Policies
Coordinates and implements work and projects as assigned.
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Analyzes information and evaluates results to choose the best solution and solve problems.
Develops specific goals and plans to prioritize, organize, and accomplish work.
Sets and tracks goal progress for self and others.
Monitors the work of others to ensure it is completed on time and meets expectations.
Provides direction and assistance to other organizational units’ policies and procedures, and efficient control and utilization of resources.
Leading Team
Creates a team environment that encourages accountability, high standards, and innovation.
Leads specific team while assisting with meeting or exceeding department goals.
Makes sure others understand performance expectations.
Ensures that goals are being translated to the team as they relate to tracking and productivity.
Creates and nurtures an environment that emphasizes motivation, empowerment, teamwork, continuous improvement and a passion for providing service.
Understands employee and develops plans to address need areas and expand on the strengths.
Provides the team with the capabilities needed to meet or exceed expectations.
Leads by example demonstrating self-confidence, energy and enthusiasm.
Conducting Human Resources Activities
Acts proactively when dealing with employee concerns.
Extends professionalism and courtesy to employees at all times.
Communicates/updates all goals and results with employees.
Meets semiannually with staff on a one-to-one basis.
Establishes and maintains open, collaborative relationships with employees.
Solicits employee feedback.
Interviews job candidates and assists in making hiring decisions.
Receives hiring recommendations from team supervisors.
Ensures orientations for new team members are thorough and completed in a timely fashion.
Observes behaviors of employees and provides feedback to individuals.
Additional Responsibilities
Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner.
Manages group or interpersonal conflict.
Informs and/or updates executives, peers, and subordinates on relevant information in a timely manner.
Manages time effectively and conducts activities in an organized manner.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Performs other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIESLeadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams -Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing -Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships -Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning -Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Understands drivers of business performance in digital channels, including customer acquisition and conversion
Demonstrates ability to manage significant external partnership
Shows capacity to lead a complex business with dependencies across digital, tech, marketing, and legal
Understands insurance, financial services, and/ or hospitality eco systems
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension - Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
California Applicants Only: The salary range for this position is $127,088.00 to $281,923.00 annually.Colorado Applicants Only: The salary range for this position is $127,088.00 to $256,293.00 annually.Hawaii Applicants Only: The salary range for this position is $153,776.00 to $281,923.00 annually.New York Applicants Only: The salary range for this position is $127,088.00 to $281,923.00 annually.Washington Applicants Only: The salary range for this position is $127,088.00 to $281,923.00 annually. In addition to the annual salary, the position will be eligible to receive an annual bonus and restricted stock units/stock grants. Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.The application deadline for this position is 28 days after the date of this posting, 04/10/2024.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.