(60%) Oversee all aspects of partner level digital media planning and buyingResponsible for managing multi-million-dollar annual media investmentLead partnership with key media partners to test industry leading strategies and deliver against sales KPIsDevelop and share media plans to gain alignment on how to best use media platform(s) to drive company prioritiesExecute & optimize media buys and testing through self-service ads manager toolsProvide strategic direction to organization identifying innovative and impactful testing ideas, and prioritize the ideas based on business impact and ease of implementationCoordinate with Advertising to develop creative that is appropriate for platform(s) environmentWork with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership supportMaintain documentation around performance and Domino’s best practicesMaintain accurate media plans, budgets, and timely reportingAssist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiativeEnsure project communication is occurring so that all impacted parties have correct and timely updates on project scope and statusMonitor campaign execution to ensure team has the proper level of support to deliver on time and on budgetNegotiate with partners to secure efficient media rates, and added value opportunities(40%) Responsible for paid digital media analytics and metricsWork with manager, and Decision Science to design and analyze test and evergreen media performanceDevelop insights based on testing results for ongoing platform optimizationCoordinate media and creative data deep dives Decision Science, media partners, and other stakeholdersUse data to identify opportunities to improve program effectivenessLead trafficking, QA, and tagging efforts to ensure data integrityPresent strategic opportunities and campaign performance to senior leadership