Director of Marketing

Description We are on the lookout for a strategic and innovative Director of Marketing to join us in the Hi Tech Engineering industry based in Minneapolis, Minnesota. In this role, you will be charged with the responsibility of leading the development and execution of long-term digital marketing strategies. Your expertise in digital technologies and marketing will play a crucial role in driving all digital marketing efforts to fulfill our business objectives.Responsibilities: Construct and implement a comprehensive digital marketing roadmap Lead and manage a team of Digital Marketing Managers and Specialists Oversee all digital marketing channels including SEO, SEM, Social Media to optimize channel performance Collaborate with Product Marketing to improve digital marketing strategies & channels to achieve marketing and campaign objectives Establish digital marketing KPIs and monitor team performance to ensure digital marketing campaign and organizational objectives are met Review and provide online content optimization suggestions, considering SEO and Google Analytics Inspire and motivate the digital marketing team to achieve goals Conduct research on competition, investigate benchmarks and provide suggestions for improvement Stay abreast with the latest digital technology and best practices Communicate regularly with all relevant stakeholders including Marketing & IT teams to ensure alignment of digital marketing efforts Plan and manage budget across all digital marketing channels Monitor performance across all digital marketing channels and propose optimization initiatives to maximize ROI Keep up-to-date with google algorithm changes, developing strategies and coordinating across teams and functions to drive SEO & SEM results Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness. Requirements Must possess a minimum of 10 years of experience in a marketing leadership role Proven expertise in Google Analytics and Google Analytics 4 (GA4) is required A strong background in Digital Marketing is essential Must demonstrate excellent leadership skills and the ability to manage a diverse team Experience with Omnichannel marketing strategies is necessary Ability to develop and implement strategic marketing plans to meet business objectives Exceptional communication and presentation skills are vital Must be capable of analyzing marketing metrics and trends to drive decisions Bachelor's degree in Marketing, Business, or related field is required, advanced degree is preferred Proven ability to collaborate effectively with cross-functional teams Must be able to manage multiple projects simultaneously and meet deadlines Proficiency in the latest marketing technologies and platforms is a plus.Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .