Manager, Alumni Social Media

Covista is seeking a dynamic, strategic communicator to serve as a social media storyteller and content creator for Alumni Engagement. This role is responsible for developing and executing social media strategies that elevate alumni voices, strengthen engagement and enhance our institutional brand reputations including American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.Reporting to the Director of Alumni Communications, you will combine content creation expertise and social media strategy to deliver compelling alumni narratives across a broad digital ecosystem. This role partners closely with internal stakeholders, alumni communications leadership, ambassador program leaders, and marketing teams to ensure consistent, high-quality, on-brand storytelling for each institution's alumni community. You will help strengthen alumni affinity, increase engagement and advocacy, foster lifelong connections, and support the journey from student to engaged graduate.What You’ll DoSocial Media Strategy & ExecutionExecute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions Design platform-specific content (copy, graphics, video) aligned with each brand voice Manage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institution Manage social content through the full lifecycle, including planning, content creation, publishing, community engagement, optimization, and performance reporting Manage and maintain a comprehensive multi-institution social media content calendar, ensuring coordinated messaging, campaign alignment, and consistent brand voice across all alumni channels Partner with SEO/AEO and marketing teams to align social content, keywords, and topic themes with search visibility, audience behavior, and AI-generated content trends Identify content opportunities through audience insights, search behavior, and emerging conversations to drive meaningful alumni engagement and brand relevance Develop and support paid digital strategies to amplify campaigns and engagement Community Engagement & Brand StewardshipManage day-to-day community engagement (comments, messages, mentions) to foster connection within each alumni community Maintain and enforce brand and visual identity standards across all institutions Collaborate with internal teams to ensure alignment and message consistency Monitor social channels for potential reputation or crisis communication concerns and escalate issues appropriatelyInsights, Analytics & OptimizationTrack, analyze, and report monthly on social media performance metrics and trends Translate data into actionable insights and strategic recommendations Conduct social listening and sentiment analysis to inform content strategies Leverage audience insights, performance data, and digital trends to continuously optimize content and engagement strategiesCampaigns, Partnerships & Special InitiativesPartner with Alumni Communications leadership to develop HubSpot campaigns and engagement initiatives Support enterprise campaigns by vetting alumni social media profiles in collaboration with the alumni engagement managers Support and help grow Covista’s alumni social ambassador program Foster ongoing engagement and communication with alumni ambassadors to encourage participation, advocacy, and volunteerism Partner with ambassador program leadership to align content, storytelling, and advocacy initiatives with broader institutional reputation and brand objectives Execute both large-scale ambassador campaigns and ongoing targeted advocacy initiatives Assist in crisis communication monitoring and response coordination Participate in cross-functional initiatives with corporate affairs, SEO/AEO, and marketing teamsWhy This Role MattersThis position plays a critical role in shaping how Covista's institutions connect with, engage, and celebrate their alumni communities. Through strategic storytelling, audience engagement, and digital advocacy, you will help strengthen alumni affinity, cultivate lifelong brand champions, amplify alumni success stories, and support the journey from student to graduate.