Digital Marketing Lead
On-Site - Minneapolis, MN Updated: 11/25/2025
Reports To: VP – Communications & Business Development FLSA Status: Full-Time Exempt
About ERIK'S:
As one of the largest independent bicycle retailers in the U.S., ERIK'S thrives in a fast-paced, high-energy environment where every team member plays a key role in our success. We recognize hard work, promote from within, and build teams that love to win. If you're looking to take the next step in your marketing career - owning strategy, execution, and optimization across paid digital channels - this role offers the opportunity to make a measurable impact.
We are seeking a Digital Marketing Lead to manage our paid advertising strategy across Google, Meta, and emerging digital channels. This role is perfect for someone who blends analytical strength with strategic planning and collaborative leadership. You will guide cross-department coordination, supervise agency and vendor relationships, and ensure paid media efforts support broader business goals.
Key Responsibilities:
Paid Media Strategy & Execution:
Lead and manage day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns.
Build full-funnel advertising strategies that drive revenue, traffic, new customer acquisition, and brand visibility.
Oversee budget pacing, bidding strategies, and optimize campaigns to maximize ROAS.
Cross-Functional Collaboration:
Work closely with internal teams (Content, Merchandising, Marketing, Leadership) to plan aligned campaigns and ensure messaging consistency.
Coordinate with external agencies and partners to ensure high performance and strategic alignment with business goals.
Map campaign timelines, ensure dependencies are clear, and keep teams accountable to deadlines.
Data Analytics & Reporting:
Own reporting for paid media channels, providing actionable insights to leadership.
Build dashboards in Looker Studio or similar tools to visualize performance.
Conduct A/B tests, audience segmentation, and attribution analysis to continuously optimize spend and performance.
Agency Relationship Management:
Manage agency relationships with a clear focus on accountability, effectiveness, and ROI.
Conduct regular performance reviews and identify opportunities for improvement.
Stay aligned with evolving digital media best practices and platform updates.
What You Bring:
Experience: 4+ years of paid media management, ideally in e-commerce. Expertise in Google Ads and Meta Ads required.
Education: Bachelor's degree in Marketing, Business, or a related field preferred but not required.
Skills:
Strong proficiency with Google Ads, Meta Ads Manger, GA4, and Looker Studio.
Ability to turn data into actionable strategy.
Excellent communication, leadership, and project-management skills.
Comfortable planning and executing complex campaigns in a fast-paced environment.
Mindset:
Strategic thinker who owns outcomes and thrives in collaboration.
Analytical, data-driven, and detail-oriented.
Entrepreneurial spirit aligned with ERIK'S culture of speed, growth, and results.
Why You'll Love It Here:
A dynamic environment that celebrates smart strategy and measurable wins.
Genuine opportunities for career growth.
A hardworking, supportive team that values creativity and collaboration.
Discounts on the best bike, ski, and snowboard gear in the industry.
Ready to ride with us? Apply today and take the next step in your marketing career at ERIK'S!
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.
https://eriksbikeshop.isolvedhire.com/jobs/1653676-467456.html