At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.The Member Marketing Manager, Community and State, will be the responsible for creating and delivering member-facing marketing strategies to our Medicaid population. The Member Marketing Manager is part of a team that delivers all member-facing marketing initiatives including Quality, Clinical, Retention outreach to our members. This role will partner with several C&S teams as well as additional cross-functional member teams throughout UnitedHealth Group to deliver relevant, high-value and data-driven touchpoints that drive positive behaviors and contribute to member experience and healthy outcomes.You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:
Create and manage the C&S member marketing strategies as assigned – including initiatives centered specifically around clinical/quality gaps in care
Build omni-channel marketing communication plans that adhere to applicable regulatory requirements and ensure the voice of the member is reflected in the work.
Ensure utilization of marketing best practices across the team including a digital-first approach, development of KPI’s and reporting of results to stakeholders
Ensure that contractual or regulatory requirements are addressed in marketing initiatives/campaigns
Update/version creative materials as needed in partnership with creative services team
Analyze current measures to prioritize initiatives and determine ROI opportunities
Establish relationships with Clinical, Quality and Health Plan partners to discuss strategy, content planning and prioritization
Work with matrix partners in analytics, digital, and creative to develop, execute and measure campaigns
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
5+ years of marketing experience working in a complex matrixed environment
Account management experience, with the ability to prioritize and meet deadlines within specified time constraints
Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
Prior experience marketing to members or consumers via multiple channels
Demonstrated ability to collaborate and build relationships cross-functionally while presenting to senior leadership stakeholders
Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
Preferred Qualifications:
Proficient in Workfront or similar project management tool
Adobe suite (Analytics, Journey Optimizer) experience
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter PolicyCalifornia, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.