Product Marketing Specialist

Positioning & MessagingTranslate product features into clear, compelling value propositions for healthcare audiences.Adapt messaging to different buyer personas and stages of the funnel.Product Launch & GTM SupportSupport product launches, feature releases, and cross-product initiatives.Align product messaging to broader GTM strategy.Sales & Customer EnablementEquip Sales, BDRs, and Customer Success with messaging, talking points, competitive insights, and enablement assets.Create one-pagers, pitch decks, battlecards, email sequences, and web copy.Insights & PerformanceGather customer insights and usage trends to inform messaging decisions.Partner with Demand Gen to ensure messaging consistency and evaluate campaign performance.Cross-Functional CollaborationConsolidate inputs across teams into unified, user-focused content.Maintain consistency in product positioning and brand voice.