About UsWe are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!Copeland is seeking a dynamic and strategic Senior Director of External Communications to lead our global omni-channel external communication strategy. This role will elevate Copeland’s brand narrative and optimize our top-of-funnel positioning across digital, traditional, and experiential marketing channels. The Senior Director will drive storytelling that aligns with business priorities and growth programs, creates meaningful engagement with diverse external stakeholders, and reinforces Copeland’s thought leadership and innovation in the HVAC, refrigeration, and industrial industries.As a Senior Director of External Communications, you will:
Omni-Channel Communication Strategy: Build and lead an integrated external communications strategy that enhances Copeland’s visibility across:
Website
Advertising
Mobile apps (content positioning)
Digital and offline channels
External communications in support of events and exhibitions to maximize brand exposure
Community and stakeholder engagement touchpoints
Social media
News media
Brand Narrative Development & Deployment: Collaborate with communications team, business units and leadership teams to define and develop proactive, stakeholder-centric content that tells the Copeland story through:
Thought leadership
Stakeholder testimonials
Product innovation stories
Executive Visibility
Inward site visits
Milestone celebrations
KPI Development and Measurement: Partner with cross-functional teams to define [external communications] impact-based KPIs aligned to strategic business goals. Continuously monitor and measure the effectiveness and impact of communications initiatives.
Audience Segmentation & Persona Development: Develop audience personas and archetypes to create tailored content and communications strategies for diverse external audiences including:
Investors
Customers
Employees
Partners
Government regulators
Communities
News media
Collaborative Content Creation: Work closely with the internal communications, brand, and digital marketing teams to create synchronized content and storytelling opportunities that engage both external and internal audiences.
Funnel Engagement: Support the content journey through all stages of the engagement funnel in partnership with business units, ensuring alignment across top, middle, and lower-funnel communications strategies.
Creative and Digital Oversight: Collaborate with digital team on web development, UX, SEO, and paid search to ensure cohesive messaging and adherence to brand standards across all channels.
Crisis & Reputation Management: Develop communication strategies to help protect and manage the company’s reputation in close collaboration with Copeland leadership.
Required Education, Skills, & Experience:
Bachelor's degree in Communications, Marketing, Public Relations, or a related field. A Master’s degree is a plus.
10+ years of progressive experience in corporate communications, external relations, or public relations, with a strong background in omni-channel communications strategy.
Proven experience in managing corporate branding, thought leadership initiatives, executive visibility programs, and media relations.
Demonstrated success in driving external communications strategies that align with business objectives and support growth.
Experience in corporate communications for a public company.
Exceptional leadership, project management, and cross-functional collaboration skills. Experience managing teams and external agency partners.
Strong proficiency in digital communications tools, web development, content management systems (CMS), SEO/SEM, and analytics platforms.
Ability to think strategically and manage complex communications challenges, including crisis and reputation management.
Exceptional written and verbal communication skills with experience in storytelling, speechwriting, and content development for multiple platforms.
Our Commitment to Our PeopleAcross the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave. Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!Our Commitment to Diversity, Equity & InclusionAt Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live. Work AuthorizationCopeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerCopeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.comWith $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.