About the roleWe're looking for a Regional Growth Marketing Manager to run account-based marketing for our AECO and Government segments across Australia and New Zealand.This isn't a campaign-building role. The Global Campaign Manager owns the strategy, messaging, and 1:Many programs. You take that content and turn it into targeted 1:1 and 1:Few programs against the accounts where Nearmap has the greatest opportunity to win, expand, or land new business, working hand in hand with regional sales.You'll own the ANZ field events calendar, the account plans, and the sales relationship. If an account surges on intent data, you and your AE pod move on it together.
What you'll doRun 1:1 Strategic ABM for Nearmap's highest-priority ANZ accounts and 1:Few cluster programs for groups of accounts with a shared use case, buying trigger, or competitive situationBuild joint account plans with AEs: buying committee maps, shared OKRs, program plans, and a regular review cadenceAdapt global campaign content, assets, messaging, and nurture sequences for ANZ account-specific contextAct on 6Sense intent signals with your AE pod so marketing and sales move together the moment an account is in motionOwn the ANZ field events calendar for AECO and Government, with every event tied to a defined account list, a pipeline objective, and a follow-up planManage the ANZ event budget for your segments, plan spend quarterly, and report on returnPartner with ANZ AECO and Government sales leadership as a peer, attend pipeline reviews, and build programs that move stalled dealsCoordinate BDR and SDR outreach sequencing with your ABX programs and intent signals so outbound lands when accounts are in marketBring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what ANZ buyers are saying and where the message needs sharpening