Event Marketing Manager

What we’re looking for: As a key role on the event development team, you will work with the Director, Event Development and show teams to create, manage and execute event marketing plans for new and existing international The Battery Show events through digital and traditional channels. This new role offers an exciting opportunity to support the growth of The Battery Show portfolio, with the focus in the Middle East and Asia. The right candidate will have high organizational skills, an eye for detail, be willing to create new strategies, strong communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets internal and external customers. Role Accountability and Duties: Collaborate with the Director, local teams and partner colleagues in other Informa regions to develop and execute collaborative marketing campaigns Content, sales and marketing teams to determine the marketing strategy for show brands and ensure alignment with portfolio and event goals Create, manage, develop, and produce branding, attendee and exhibitor promotional campaigns Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs Responsibility for tactical execution of marketing campaigns Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference Work closely with other marketers within the portfolio of The Battery Show to ensure a consistent brand experience  Oversee the development and production of digital and printed collateral for in-person and virtual events Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns Develop relationships with external media partners to build barter and advertising opportunities for the event(s) Website content and ensuring accuracy and timeliness of information Manage marketing costs and budgets Post-show analysis of marketing campaigns including the coordination of post-show surveys Ability to travel and work across time zones