Company DescriptionSpark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.OverviewThe Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients. You will manage day-to-day planning and buying across a variety of digital programs, including:
Broadband video programs across the portals and a variety of niche content sites
Brand specific online plans (traditional online banners, sponsorships, etc.)
TV-centric digital/online extension sponsorships and integration programs
Advanced TV trial initiatives including interactive TV, VOD, etc.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Responsibilities
Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
Develop digital media plan recommendation based on integrated communication planning processes
Connect with traditional planning and buying teams to ensure ideal synergy is delivered
Negotiate and buy approved digital media plan programs
Develop success metrics/measurement goals for all digital programs
Report on and optimize digital programs on an ongoing basis
Qualifications
1+ years of online/digital media planning and implementation expertise
Acquisition and branding background and familiarity/proficiency with the following systems/tools:
Mediaocean, MBox
Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
PowerPoint, Excel, Word
Strong oral/written communication and negotiation skills
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.Compensation Range: $46,500 - $67,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/11/2024.