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ID #19840402
State North Carolina
City Cary
Job type Permanent
Salary USD TBD TBD
Source HireNetworks
Showed 2021-09-18
Date 2021-09-17
Deadline 2021-11-15
Category Sales
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Senior Product Manager - Healthcare

North Carolina, Cary, 27511 Cary USA

Vacancy expired!

Senior

Product Marketing Manager

- Healthcare

Our client is looking for a self-motivated product marketing manager to lead our go-to-market (GTM) strategy . Responsible for market awareness and field readiness of our Healthcare learning solutions, you will work closely with the product management and marketing leadership to create differentiated messaging, value proposition and other marketing collateral targeted at business and IT decision makers. This role will also support sales enablement through creating and delivering training materials, competitive insights and more to support sales and pre-sales activities.

The individual in this role will work collaboratively with Product, Content, Demand Generation, Sales, Client Care, and marketing operations to develop and execute go-to-market plans, launch a diverse set of products and solutions, and report on GTM performance across different campaigns and tactics. A successful candidate will be a strategic thinker, highly analytical, data-driven, and customer-focused, and will bring a collaborative approach to developing long-term go-to-market strategies that will drive business growth.

This is a direct hire opportunity offering a competitive salary and excellent benefits. This is a "hybrid" position; the Senior Product Marketing Manager can work remotely from a NC location but is expected to be onsite at the company headquarters in Morrisville, NC, a few days each month. The position requires up to 20% travel primarily to trade shows.

Responsibilities of the Senior Product Manager:

  • Manage and support timely creation and delivery of marketing materials to meet awareness and demand generation goals for solutions in healthcare vertical.
  • Develop and create compelling collateral and thought leadership materials, including differentiating value prop, white papers, solution brochures/ data sheets, blogs, webinars and more
  • Monitor and analyze market and competitive trends to provide timely insights to product, sales, and marketing teams
  • Create sales tools and training materials to enable sales with right messaging and competitive positioning
  • Own and improve website and social media presence to drive market awareness and sales conversions
  • Act as a member of the product strategy team, representing customer and market views and influencing strategy
  • Partner with Product Management and Sales to assess right level of GTM engagement and develop appropriate GTM plan with demand generation team.
  • Lead cross-functional teams to strategize and execute GTM initiatives, ensuring all key components of marketing, sales enablement, and customer support deliver per plan

Requirements for the Senior Product Manager:

  • Bachelor's degree required or equivalent work experience
  • Past work experience in Healthcare/ Hospital systems or Healthcare education solutions preferred
  • 5+ years of content/ brand/product marketing experience
  • Experience in Enterprise solutions, preferably in SaaS, or B2B technology
  • Excellent communication skills for both writing, and delivery; ability to present to small and large audiences and a a knack for presenting complex data in a simple and easy-to-understand manner
  • Strong project management skills
  • Proven ability to lead cross-functional teams
  • Proven ability to influence senior executives

Contact Judy Protz at jprotz@hirenetworks.com or (919)981-6200 x315 with questions regarding this posting. A Word resume is preferred when applying.

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Whether your current contract is coming to a close, you're looking to advance your career or are a company on the hunt for new talent and wanting to expandlet HireNetworks put our networks to work for you.

HireNetworks is an equal opportunity employer.

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Vacancy expired!

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