Social Media Assistant

The Social Media Assistant will play a key supporting role in executing social media strategies for DaBrian Marketing and its clients. This position requires a creative individual with strong organizational skills who can assist with content creation, daily community management, performance tracking, and staying abreast of the latest platform trends.Social Media Assistant ResponsibilitiesContent & Campaign Support: Assist the Social Media Manager in brainstorming, developing, and executing innovative social media campaigns and content calendars for multiple clients.Creation & Scheduling: Create, curate, and schedule engaging content (text, image, and video) across major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and others.Community Management: Monitor and actively engage with client social media communities, responding to comments, reposts, messages, and mentions promptly and professionally while maintaining client brand voice.Analytics & Reporting: Utilize social media management and analytics tools (e.g., platform native insights, Hootsuite, Sprout Social, HubSpot) to track, measure, and analyze campaign performance and audience growth.Trend Research: Conduct continuous research on current social media trends, platform updates, best practices, and new industry innovations to inform strategy.Optimization: Help optimize social media posts for maximum reach and effectiveness, including proper use of hashtags, geotags, and relevant keywords for search engine visibility.Administrative Support: Assist with administrative tasks, including preparing detailed performance reports and maintaining client asset organization.