Content & Publishing Lead

What You’ll DoLead the editorial rhythm, identifying stories, trends, and angles that give buyers clarity, confidence, and an unbiased view of the property market.Write and edit high-quality content across long-form articles, consumer explainers, landing pages, CRM, campaign scripts, social captions, and property news updates.Build and manage a rolling content calendar across both brands, balancing brand moments, seasonal trends, and always-on buyer needs.Embed SEO and AI Optimisation (AIO) best practice, shaping content plans that win organic visibility and AI summaries without sacrificing authenticity.Translate broker insights, customer questions, and market data into clear, human content that empowers buyers at every stage of their journey.Partner closely with Brand, Creative, PR, Performance, Product, and Distribution teams to ensure every piece of content ladders up to the broader media house strategy.Leverage AI and LLMs to increase output speed and experimentation while maintaining strong editorial quality, tone, and judgement — keeping humans in the loop.Maintain a sharp, consistent voice across Aussie and Lendi — professional but human, authoritative but accessible.Review and uplift content from offshore writers, providing clear briefs, guidance, and editorial structure.Establish strong content governance, ensuring pages remain accurate, up-to-date, and optimised over time.