Summary:The Used Car Buyer plays a key role in sourcing pre-owned inventory by proactively engaging with service drive customers, identifying potential trade-ins, and presenting fair market offers to purchase their vehicles.
While attending auctions and off-site sourcing may occur, the primary focus of this position is to build relationships within the dealership’s service drive to acquire quality vehicles directly from existing guests.Duties and Responsibilities:Actively engage with service drive customers to appraise and present purchase offers for their vehicles.Build rapport with guests, explain the vehicle appraisal process, and clearly communicate purchase options.Prospect, follow up, and schedule appointments with service guests and previous customers to acquire used vehicles.Utilize CRM and dealership tools to track leads, manage outreach, and document all buying activity.Conduct accurate appraisals by asking detailed questions, inspecting vehicles, taking photos, and entering data into Sonic’s automated inventory management system.Collaborate with Sales and Used Car Managers to structure competitive offers that align with current market conditions.Facilitate smooth transitions for customers interested in purchasing or leasing a new vehicle after selling theirs.Review monthly goals with management, analyze performance metrics, and refine strategies to maximize vehicle acquisitions from the service drive and other channels.