Lifecycle Marketing Specialist

This lifecycle marketing role requires strong ownership and a results-driven focus. The position involves managing multiple campaigns, analyzing performance metrics, and driving continuous improvement. Failing fast and iterating is core to finding what works. The role challenges but rewards those who thrive on data-driven marketing and complex problem-solving.Manage and optimize email campaigns to drive traffic and revenueMonitor and improve key metrics (open rates, CTRs, conversion rates, ROI)Develop compelling subject lines and influence email creativesMaintain brand standards and quality requirementsTrack and analyze campaign performance metricsDevelop and execute new subscriber acquisition strategiesCreate and maintain targeted audience segmentsMonitor list health and engagement metricsDesign personalized content strategiesMaintain highly engaged and clean email listsDevelop and manage automated email workflowsCreate and optimize customer journey mappingMaintain and improve active workflowsDevelop and execute win-back campaignsMonitor and improve automation revenue performanceImplement targeted personalization strategiesManage asset requests and campaign timingPerform comprehensive quality assuranceEnsure error-free deploymentCoordinate with brand guidelines & designers