Aspen Power Catamarans is a family-owned business specializing in building premium power catamarans from 28’ to 44’. We are recognized for innovative designs, exceptional craftsmanship, and building boats that inspire adventure. Aspen values treating employees like family, fostering teamwork, driving innovation, and creating extraordinary results.
Aspen isn’t just a boat builder; it’s a community. Our customers are adventure-seekers, often nearing or enjoying retirement, who are drawn to the freedom and exploration our boats offer. They’re an incredibly fun group of individuals who feel part of the Aspen family.
We host events throughout the year to celebrate and connect with our owners, such as the Spring Rendezvous in Puget Sound, the Summer Owner’s Cruise into British Columbia, and the Annual Christmas Party with Owners. Each Aspen boat is custom-built, and our customers enjoy being part of the build process, often visiting the factory to see their boat take shape.
As our Digital Marketing & Social Media Manager, you’ll have the unique opportunity to capture and share these moments, bringing the Aspen experience to life for our community and prospective customers.
Position Overview
The Digital Marketing & Social Media Manager will play a key role in expanding Aspen’s online presence, focusing on digital marketing and social media to connect with new customers and engage the Aspen community.
This role offers the opportunity to create engaging content by working closely with Aspen owners, boat builders, and the leadership team to showcase the unique Aspen experience. It’s a creative and strategic position with a focus on storytelling, customer engagement, and brand growth.
Key Responsibilities
Develop and execute a comprehensive digital marketing strategy to grow Aspen’s online visibility and engagement.
Manage Aspen’s social media channels (Facebook, YouTube, Instagram, etc.), creating and posting engaging content, including videos, reels, and event coverage.
Build and maintain a consistent voice for Aspen’s brand, celebrating our boats, customers, and events.
Update and manage the Aspen website with real-time content, ensuring it remains dynamic, visually appealing, and user-friendly.
Create content that highlights Aspen’s customer-focused culture, including their role in the custom boat-building process and their involvement in Aspen events.
Collaborate with the team to gather, edit, and publish customer stories, testimonials, and Aspen event highlights.
Monitor and analyze campaign performance across digital platforms, providing regular reports and insights to improve strategies.
Interact directly with Aspen owners and boat builders to collect and create content that authentically showcases the Aspen lifestyle.
Attend and capture content from key Aspen events, such as the Spring Rendezvous, Summer Owner’s Cruise, and the Annual Christmas Party.
Assist in designing email campaigns and newsletters to keep customers and followers engaged.
Research and incorporate the latest trends in digital marketing, social media, and boating to keep Aspen’s marketing innovative and effective.
Collaborate with external vendors, photographers, or videographers as needed.
Qualifications
Preferred: College degree in Marketing or a related field.
Extensive experience with social media platforms and photo & video editing tools (e.g., Adobe Premiere, Final Cut Pro).
Experience managing and updating websites, including content management systems (e.g., WordPress).
Highly Preferred: Knowledge of the marine industry and a passion for boating.
Proven portfolio of successful digital marketing campaigns and creative projects (please present during the interview).
Strong storytelling, communication, and organizational skills.
Ability to work independently while thriving in a collaborative team environment.
Work Environment & Benefits
Location: On-site at our factory in Burlington, WA.
Schedule: Monday – Friday, 8:30 AM – 5:00 PM, with occasional weekend work and overtime pay.
Pay Range: $28–$36 per hour, based on experience, with potential performance bonuses.
Benefits:
o Medical insurance (75% employer paid, 20% dependent employer paid)
o Dental and vision insurance
o Life insurance
o 401(k) retirement plan with company matching
o Paid Time Off
o Tuition reimbursement
o Performance and holiday bonuses
o FUN company events, including holiday parties and team-building activities
About You
You are passionate about digital marketing, creativity, and storytelling.
You have an eye for design and a knack for capturing memorable moments.
You enjoy working with people, thrive on collaboration, and are excited to engage with our vibrant Aspen community.
You have a strong work ethic, a proactive attitude, and a love for adventure.
You’re ready to take Aspen’s digital marketing to the next level, sharing the thrill of boating and the excitement of our events with the world.
How to Apply
To apply, please send your resume, cover letter, and portfolio of work to steveg@aspencats.com. Applications without a cover letter and portfolio will not be considered.
Join Aspen Power Catamarans and help us inspire adventure, connect with our community, and bring the Aspen experience to life!