Product Marketing Manager - HammerheadWho Are We?HammerHead, located in Lake Mills, Wisconsin is a division of The Toro Company. HammerHead delivers a unique combination of rehabilitation, replacement and installation equipment and consumables for the underground construction market. Offering unmatched field support and project consultation to customers worldwide. The Product Manager supports the business objectives of HammerHead Trenchless by managing assigned product lines through their entire lifecycle. This includes identifying and characterizing customer needs, defining innovative and differentiated products to meet those needs, leading new product development projects, and managing the performance and profitability of products to ensure financial targets are met. At HammerHead, the PM contributes to the development of overall business strategy, particularly related to product line vision and strategy, as well as day-to-day project management tasks. Sponsorship: Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment VISA at this time. Work Location: This opportunity is based out of Hammerhead Division, in Lake Mills, WI. Candidates should prepare for an onsite schedule, that includes 5-days on-site. What Will You Do?
Market Analysis - Provide accurate and timely analysis of the markets, applications, customers and competitors that define relevant market segments. Identifies and assesses market share growth opportunities and leads competitive research and analysis. Understands key opportunities and threats and uses the information in the development of strategic plans to capitalize on or mitigate risks.
Product Portfolio Management - Develop and maintain a vision and roadmap for both new and phased-out assigned products; lead the identification, definition and prioritization of innovative, differentiated and profitable new product development opportunities for customer applications. Analyzes and oversees product portfolio performance and associated revenue.
New Product Development - Provide leadership and oversight to all new product development projects, from initial assessment through product launch: with RD&E, lead the definition, costing, planning and execution of new product projects; with Operations, successfully transition new products to manufacturing for commercialization; 3) with Sales, lead an aggressive new product roll-out that accounts for training, marketing and other needs.
Voice of Customer – Gain and appropriately apply in-depth market, industry, customer and competitive knowledge in the development of customer-centric products that meet their unmet needs and further position the company as an industry leader.
Existing Product Management - Manage the product lifecycle for each product from inception to obsolescence; lead efforts to address quality, cost, supply or related product issues as appropriate.
Cost Management - Develop an annual cost budget for the product management function and audit/manage cost performance accordingly.
Planning & Execution - Develop, document and communicate annual functional performance objectives; generate and execute the strategies and tactics required to meet those objectives; utilize metrics to measure progress. Lead cross-functional problem solving when targets are not being met.
Marketing Support – With the Marketing Team, lead the commercialization of products through branding, pricing, marcomm strategies, sales training, and promotional tools and events. This role includes being recognized as the product expert within the industry which includes association presentations, white papers and interviews.
Process Improvement - Identify and realize process improvement opportunities related to Stage Gate Product Development, product development prioritization, or other relevant processes.
Travel up to 35% domestic travel for trade shows and customer visits.
What Do You Need?
Bachelor’s degree in relevant major; BS in Engineering, Business or similar desired. Master’s degree in a related field preferred. Strong understanding of MS Office; SAP experience a plus.
PMM I: 3-5 years of relevant work experience. In-depth knowledge of the underground construction industry and products. Good cost management skills.
High degree of personal and professional integrity.Good problem-analysis, resolution, and margin analysis skills. Strong process orientation and drive for continuous improvement. Results-driven and action-oriented; positive and energetic. Strong, persuasive voice well-skilled in developing sound strategy and/or processes and effectively gaining buy-in from key stakeholders.
Excellent leadership, teamwork and people-management skills. E xcellent verbal/written communication skills, influencing ability, and effective participation in cross-functional teams.
Able to develop and implement comprehensive, long-range product business plans. This includes research, writing specifications, budgeting, costing, and long-range capacity plans.
Have strong knowledge of developing and marketing products.
What Can We Give You?At HammerHead, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits – HammerHead offers employees at our Lake Mills, WI location a variety of perks, including:
Dress for your day - We know you're more productive when you're comfortable, which is why employees are encouraged to take advantage of our casual, office-plant blended environment.
Wellness - In addition to physical wellbeing, TTC offers a variety of mental health, financial health, and other types of resources to every full-time employee.
Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.
Growth Opportunities – TTC prides itself on giving our employees the chance to grow their careers. Tuition reimbursement, opportunities to move into new areas of interest, and promotion opportunities are a few examples.
Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the Even app.
We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees. At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities. We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy and related needs and conditions, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees. #LI-Onsite