Demand Marketing Manager II

If you’re a marketer who thrives on ownership, optimization, and measurable impact, this role is for you. As a Demand Marketing Manager II, you’ll own the performance of one or more core demand generation channels and build strategic quarterly plans that directly fuel our pipeline growth.This role is ideal for a marketer ready to take the next step—shifting from tactical execution to channel ownership, budget strategy, and deeper collaboration across the business. You’ll work closely with sales, lifecycle marketing, content, operations, and product marketing to deliver integrated, high-performing campaigns.You’ll also report directly to the Vice President of Demand Marketing, giving you leadership visibility and room to grow your craft.What You’ll DoDevelop and launch quarterly demand generation plans across email, paid media, SEO, social, and events.Fully own the performance of one or more marketing channels, optimizing for pipeline contribution and ROAS.Manage freelancers or vendors supporting campaign execution to ensure quality and on-time delivery.Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets.Partner closely with sales and lifecycle marketing to align on campaign goals, lead quality, and follow-up expectations.Analyze pipeline-level metrics—such as MQL-to-Opp conversion, ROAS, and landing page CVR—and provide data-driven insights and recommendations.Collaborate across operations, content, product marketing, and web to execute cohesive, integrated campaigns.Leverage AI tools for budget modeling, bid automation, creative testing, and performance insights.Travel up to 10% as needed.Manage and authorize expenditures within approved budgets and project allocations.