Vice President, Product Marketing

We’re looking for a strategic, execution-oriented VP of Industry Product Marketing to fuel IFS’s go-to-market success for our priority industries. You’ll build and scale a high-performing team that creates category leadership, fuels pipeline and ARR, and elevates our “Moment of Service” brand through industry narratives, campaigns, and customer evidence.What you’ll doVoice of market: Bring competitive, buyer, and regulatory insights back to Product and Strategy to inform IFS Cloud roadmaps and win themes. Regularly interview customers to unearth deep customer insights.Own industry GTM strategy & messaging: For each priority industry (e.g., Aerospace & Defense, Energy/Utilities/Resources, Manufacturing, Service, Telecommunications) across the IFS Cloud Suite (ERP, EAM, FSM) and IFS.ai, define sub-segments, ICPs and differentiated value-based messaging.Build & lead the team: Hire, coach, and manage a global team of industry product marketers. Establish OKRs tied to pipeline, win rate, and revenue targets.Pipeline-first campaigns: Partner with Campaigns/Demand Gen to launch full-funnel, industry-specific campaigns (ABM, digital, events) that create SQLs and accelerate deals.Sales partnership & enablement: Identify and package repeatable GTM plays expressed through sales playbooks, competitive battlecards, and customer stories. Enable AEs, solution consultants, and partners to sell across ERP/EAM/FSM value. Ensure that industry product marketers help accelerate enterprise deals by acting as industry/domain experts. Thought leadership: Provide thought leadership ideas, themes and concepts to the content marketing team, who will develop long-form content marketing assets. Ensure that thought leadership is tightly aligned to industry pain points (project, asset, and service lifecycle), proof-of-value content (TCO/ROI), and analyst-ready narratives. Act as industry spokespeople at conferences, events, analyst/press briefings.Analyst & PR alignment: Partner with AR/PR/Comms to shape industry evaluations and share outcomes.Customer evidence & advocacy: Source, develop, and scale customer stories and references by industry. Turn outcomes into repeatable plays and proof points.Partner & ecosystem GTM: Collaborate with SIs, VARs, hyperscalers, and ISVs on joint industry solutions, offers, and field motions.Forecasting & performance: Drive industry GTM plans and ensure budgets, dashboards, and readouts are in place to deliver performance. Ensure clear attribution with RevOps and Finance.What We’re OfferingSalary Range: $200,000-225,000 plus bonusFlexible paid time off, including sick and holidayMedical, dental, & vision insurance401K with Company contributionFlexible spending accountsLife insurance and disability benefitsTuition assistanceCommunity involvement and volunteering events