Integrated Marketing Program Director, HR Business

We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to our CHRO and Human Resources customers. This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results. Key Responsibilities Program Strategy & Execution Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities. Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders. Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets. Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling. Cross-Functional Leadership Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap. Drive accountability for performance metrics across all participating teams. Performance Management & Optimization Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions. Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement. Proactively identify opportunities to scale programs across business units and regions. Creative Excellence & Messaging Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience.