As the Director of Integrated Search Strategy, you will be responsible for increasing Visa’s search traffic through complementary organic and paid strategies. You will identify synergies across Search channels to uncover gaps and opportunities to maximize reach and optimize spend. You will run paid advertising campaigns to increase qualified traffic and conversions to Visa.com.As a key member of the global Visa.com Operations, the selected candidate will partner closely with global Visa.com content owners, regional Visa.com leads and other key corporate functions to establish organic and paid search strategies and then strategically oversee execution based on the aligned strategy. This individual will partner closely with agencies, managed services teams and internal Technology partners to closely lead and coordinate efforts worldwide.This position will report into the Senior Director of Visa.com Operations.ResponsibilitiesKeyword Research: Conduct comprehensive keyword research to identify high-impact keywords and phrases aligned to searcher intent & Visa priorities.Paid Search Advertising: Create, manage, and optimize paid advertising campaigns, such as Google Ads and targeted display ads to maximize ROI. Drive paid visibility where we cannot compete organically. Manage and allocate budgets for paid advertising campaigns effectively.SEO Optimization: Collaborate with the content creators to develop SEO-friendly content. Optimize website content to improve search engine rankings and user experience. Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed optimization.Link Building: Build and manage a high-quality backline profile through outreach, partnerships, and content promotion.Analytics & Reporting: Lead market insights & create integrated dashboards to deliver a comprehensive view of SEO and SEM performance.Algorithm Updates: Stay up to date with search engine algorithm updates and industry best practices to ensure compliance and adapt our strategies accordingly.Collaboration and Leadership: Partner closely with agencies, cross-functional partners and Marketing team members worldwide to deliver an aligned strategy and oversee/support execution worldwide.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.