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Job Number 24150783Job Category AdministrativeLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United StatesSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementThis is a temporary position.JOB SUMMARYThe Marketing Director, Luxury Brands [Maternity Leave Coverage] is a member of The Ritz-Carlton, Ritz-Carlton Reserve and Bulgari Global Brand Team. This role functions as the interim strategic and consumer marketing leader for the brand reporting to the Senior Director. This position plays a key role in executing the marketing strategy for The Ritz-Carlton and Ritz-Carlton Reserve. The Director will collaborate with a diverse group of disciplines within the luxury organization and with external agency partners to deliver on this vision. The Marketing Director will have an intimate understanding of the brands’ target audience, the Cultivator and Experience Collector, and will apply that knowledge to drive decision making.The Marketing Director temporarily oversees development of all marketing plans, strategies, creative, messaging, and advertising/marketing communications, and paid media. This role collaborates with the luxury partnership and marketing activation lead on partnerships strategy, content creation and execution. The role also partners with internal teams and agencies to drive th content marketing strategy ensuring creative and messaging reflects the direction of the brand. This role collaborates with the luxury Public Relations lead to drive the strategy for the brand and ensure a robust plan in place supporting brand initiatives In addition, the Director of Marketing collaborates with the luxury marketing team to drive messaging that aids in the acquisition of new customers across all channels, including paid media. This position is pivotal on the global brand team partnering with brand management on the expression of brand voice initiatives, guest experience and as well as new lines of business.This role leads efforts in defining the marketing and brand strategy in a way that is consistent with the brand business models and creates maximum profitability. This experience ranges from driving brand prestige, enlivening and building brand preference for both next gen luxury customers and investors, to on-site product and service touch points. This role also focuses on accelerating the prestige, perception and awareness, through immersive brand programs and internal marketing platforms and strong engagement with continent teams and properties globally.CANDIDATE PROFILEEducation and Experience
4-year degree from an accredited university in Business Administration, Marketing, or related major and 6+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance; MBA preferred OR
8+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
Demonstrated ability to deliver results under complex conditions, particularly when faced with ambiguity.
Broad marketing experience across digital, social media, PR and paid with brand awareness + NPS as a key goal. Must be able to effectively create and lead activations that support campaign, partner needs, brand needs and hotel needs. Must be able to develop briefs for programs that outline the goals and budgets and KPIs. Able to plan and execute marketing plans & events, develop & distribute content, and evaluate the program success.
Global and strategic thought leadership through a combination of creative savviness + strong business acumen.
Represent the brands with key stakeholders in design, development and ownership groups and senior level executives; must have strong presentation skills
Partnership and activation expertise.
Demonstrated management of team and agencies.
Strong complex project and budget management experience. Exemplary resource management skills.
Execellent communication skills.
CORE WORK ACTIVITIESBrand Strategy & Multi-Year Planning
Supports compelling and differentiated brand and marketing strategy, leveraging the brand’s consumer, competitive, and other stakeholder profiles and needs.
Creates project plans, guides and engages respective project teams, including agencies, throughout the project from kick off to implementation.
Supports the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, marketing, growth, demand generation, partnerships).
Marketing Strategy
Champions the brand positioning and visual identity to ensure consistent execution by broader organization and hotels.
Partners with brand management team to effectively pull through brand programming and guest experiences through marketing activites with a focus on Community Footprints and Club.
Furthers the development of the brand marketing and creative strategy for 2025 with a global lens focusing on brand, Luxury Group, and company KPIs.
Supports key partnership activations through end of 2025, including Late Checkout and Missoni.
Collaborates with and supports the continent (international) brand teams on marketing plans for 2025.
Responds to ongoing requests for brand input and alignment on initiatives touching Retail, Portfolio/Loyalty Marketing, Luxury Group, etc.
Encourages property pull-through of brand marketing initiatives with the finalization of the Leave Better campaign toolkit.
Supports halo-hotel marketing initiatives and activities for new openings, including The Ritz-Carlton O‘ahu, Turtle Bay, The Ritz-Carlton, Bangkok, and Nekajui, a Ritz-Carlton Reserve.
Supports all external marketing efforts with internal communications to appropriate stakeholders.
Creates solid creative briefs that logically tie to impactful consumer insights leading to best in class creative work from Marriott’s agency partners.
Acts as an advocate for the ultra-luxury space, supporting the rollout of the new positioning for Ritz-Carlton Reserve internally.
Marketing Strategy Execution1.
Partners with the PR team to manage and oversee the communications strategies.
Partners with the digital and social teams, portfolio marketing organization and agencies, on the development of customer facing brand communications, brand voice / collateral development, photography, etc.
Establishes brand approach to experiential marketing in conjunction with discipline leads, such as for the Late Checkout and Missoni activations.
Co-leads the bespoke Ritz-Carlton and Ritz-Carlton Reserve email marketing program with Senior Manager to include agency management, content creation and optimization.
Manages multiple agencies across several projects to include visual identity, tone of voice, marketing campaigns, video creation, digital marketing, etc.
Consults with development marketing and residential marketing teams to further drive awareness and growth for the brand.
Participates in US/Canada/CALA quarterly DOSM calls and quarterly General Manager calls to drive awareness of key updates and initiatives on behalf of the brand.
Provides input on content for the 2025 Global General Managers Summit, representing the long-term brand vision and strategy.
Acts as consultant to North American hotels and luxury continent teams on adhoc marketing requests and ongoing intiatives.
1.
Global Openings
Provides global opening support for halo hotels and coordinates with openings and regional team as needed to ensure all elements of the ‘opening countdown’ including opening countdown, training, communications, pre opening marketing, driving awareness, PR/media plans etc are executed on brand.
Acts as brand lead for all US and Canada openings to including brand amplification across owned, earned and paid.
Partners with brand and continent teams on the the pre-opening process for Ritz-Carlton Reserve, including development of bespoke visual positionings, in collaboration with the continent teams.
1.
US/Canada Continent Brand Focus
Supports The Ritz-Carlton US/Canada Brand Marketing Plan with a top-funnel focus. Key aspects include:
Support of openings to include regular meetings with hotel team and Area Directors of Marketing.
Develops and executes a comprehensive marketing plan for the brand that includes merchandising with key stakeholders.
Drives execution of planned integrated marketing strategies (in collaboration with digital/social team, PR team, activaqtion marketing team, media agencies. Creative agencies, etc.) to include creative messaging in support of the brand strategies and performance goals.
Manages to budget and maintains KPIs for all marketing activities in the US and Canada.
1.Business Model & Brand Performance
Acts as one of the marketing Brand Champions to internal stakeholders building strong relationships with continent teams and hotels.
Educates and communicates on brand strategy, marketing framework, positioning, voice and strategic pillars, competitive environment, as appropriate.
Helps develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals
Helps define brand marketing performance metrics and recommend performance targets
MANAGEMENT COMPETENCIESLeadership
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Leading Through Vision and Values -Keeps the organization's vision and values at the forefront of employee decision making and action.
Managing Change -Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
Building a Successful Team -Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Strategic Partnerships -Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
Developing Others -Supports the development of other’s skills and capabilities so that they can fulfill current or future job/role responsibilities more effectively.
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Learning and Applying Professional Expertise
Continuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
Technical Acumen – Expertly understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations, generate innovative solutions to approach function-specific work challenges, and function as a thought leader in his or her area of expertise.
Brand positioning
Annual brand planning and budget management
Lead guest experience development projects
Understanding of luxury consumer and ability to interpret luxury consumer insights
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension - Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Salary Range $60 to 65 hourly.Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.The application deadline for this position is 1 day after the date of this posting, August 27, 2024.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Vacancy caducado!