This role owns an end-to-end frame assortment strategy across all channels, ensuring alignment with product vision and financial objectives. This role blends data-driven decision-making with consumer insights to deliver compelling assortments that maximize profitability and enhance customer experience.
What Would You Do? The Specifics.Lead annual and seasonal assortment planning, including brand mix architecture, style mix, price-point strategy, productivity targets, and lifecycle management, and incorporating consumer insights, macro trends and historical performanceLeverage forecasting tools and historical performance to optimize product mix, inventory, and lifecycle management.Define SKU rationalization and exit strategies for underperforming productsIntegrate digital and in-store strategies for a seamless customer experience.Continually optimize store segmentation models that inform the ideal assortment by store using demographic, psychographic and market dataDevelop localized assortments that reflect customer profiles, regional preferences, climate-driven sunwear needs, and brand relevanceOwn inventory strategy across all frame categories, balancing assortment breadth with depth and productivityEstablish and manage replenishment logistics, including minimum stock, presentation standards and automation rulesAlign inventory buys with assortment strategy, productivity goals and financial targetsEnsure stores have the right levels of product on hand to meet demand while minimizing overstock and aging inventoryDrive improvements in turns, in-stock rates, weeks of supplyCross-Functional LeadershipCollaborate with Product, Marketing, Supply Chain, and Finance to ensure cohesive execution.Data and Performance AnalysisAnalyze performance across stores, brands and SKUs to inform assortment, inventory and exit strategiesResponsible for Brand KPIs like margin, sell-through, turns, in-stock rates, aged inventory, conversion of framesUse data to continuously refine assortment and inventory effectivenessBuild and lead a team across assortment planning, inventory management and replenishmentDevelop talent, foster analytical and strategic thinking, and create a culture of curiosity, accountability and continuous improvement