CRM Specialist

Description Our client, a fast-growing company within the restaurant industry, is committed to leveraging technology to provide great customer experiences. They are seeking an experienced CRM Specialist to join their team on a contract basis. The ideal candidate is someone with hands-on experience in OLO Engage and Sparkfly, with a clear understanding of customer relationship management and customer data platforms. Your role will be pivotal in managing and optimizing CRM systems to enhance customer engagement and loyalty.Job Responsibilities: Manage and maintain the CRM and CDP systems including OLO Engage and Sparkfly. Design, implement, and monitor automated marketing campaigns to increase customer engagement and retention. Analyze customer and campaign data to identify trends and areas for improvement. Develop and manage customer segments based on behavior, preferences, and demographics. Create and present performance reports on CRM, automation, and campaign performances including ROI, key metrics, and recommendations for adjustments.Requirements Bachelor's degree in Marketing, Business, IT, or related field. Proven experience with CRM and CDP systems, especially OLO Engage and Sparkfly is a must. Strong knowledge of CRM/CDP, automation concepts, tools, and best practices. Experience in designing and executing multi-channel marketing campaigns. Proficiency in data analysis and deriving actionable insights from analytical tools. Excellent communication skills, with an ability to effectively present data and strategies. Exceptional organizational skills with attention to detail, and ability to manage multiple projects simultaneously. Familiarity with restaurant industry operations and customer engagement strategies would be an added advantage.This is a remote, full-time contract opportunity. Apply today to learn more!Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .