Marketing Manager, SmartConnect

OVERVIEWThe B2B Marketing Manager is a dedicated role designed to support SmartConnect by building and maintaining the B2B marketing function.This role is pivotal in defining, executing, and owning the SmartConnect B2B marketing strategy. Key responsibilities include architecting a comprehensive partner journey and accelerating growth by effectively engaging critical B2B and B2C audiences, specifically including brokers, fiduciaries, corporate partners, and their respective clients and employees. The Marketing Manager will serve as the foundational marketing capability for the team, moving the organization from reactive engagement to proactive, automated, and strategic partner nurturing.Key focus areas include developing an end-to-end partner journey, creating specialized content and thought leadership, establishing a strong digital presence, and leveraging marketing automation to scale campaigns and drive lead generation.REPORTS TOThe B2B Marketing Manager reports directly to the SVP & GM, SmartConnect, with a dotted line to the Experience Marketing team and works in close collaboration with SVG's Engagement and Brand Marketing shared resources.ESSENTIAL DUTIESThe essential duties and responsibilities for this position include, but are not limited to:B2B Strategy & Journey Mapping:Define and map the end-to-end B2B2C communication journey, from initial prospecting and lead nurturing to onboarding and ongoing engagement.Conduct market research, focus groups, and competitor analysis to identify key industry trends and inform messaging strategy.Content Creation & Thought Leadership:Collaborate with Brand and Engagement Marketing to develop and manage the B2B2C marketing calendar.Create compelling marketing collateral, including flyers, presentations, case studies, and branded materials tailored for B2B and B2C audiences.Manage online content (blog posts, articles) to further establish SmartConnect as industry experts.Identify opportunities for press releases and business recognition, promoting newsworthy achievements to relevant media outlets.Oversee content updates and feature releases on partner portals in partnership with Engagement Marketing.Digital Presence & Demand Generation:Develop and execute a comprehensive social media strategy for relevant B2B platforms, primarily LinkedIn and Facebook.Partner with Engagement Marketing to optimize the SmartConnect website for search engines (SEO) to attract B2B traffic.Plan, execute, and measure targeted B2B digital advertising campaigns to drive lead generation and brand awareness.Marketing Automation & Operations:Build and execute a B2B email marketing strategy, including prospecting campaigns, automated nurturing sequences, and a quarterly broker and partner newsletter.Work closely with Brand Marketing on B2C email and direct mail campaigns/Leverage Salesforce Marketing Cloud to design and implement strategic marketing automations based on a partner's stage in the sales funnel (e.g., prospecting, onboarding, active engagement).Strategic Alignment:Work closely with the Business Development team to create a marketing engine that directly supports sales goals.Ensure alignment with overall brand standards by leveraging existing creative and technical resources within SVG.BEHAVIORS The SVG behaviors are listed below: Be Aware (Emotional Intelligence)Be Open & Honest (Communication)Be a Team Player (Teamwork and Collaboration) Be Accomplished (Drive for Results)Be the Example (Develop Self & Empower People)Be Forward Thinking (Strategic Thinking)Be a Problem Solver (Continuous Improvement)