The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.No matter where you are in your journey, we value your unique perspective and background. As an intern at Rocket, you are crucial part of our team and are trusted to make decisions and be part of our spirit of collaboration, all while exploring the business area you’re interested in.As an Advertising Operations Intern, you’ll be responsible for the deployment, management and validation of marketing pixel and conversion APIs. You’ll help to document the processes and current status of pixel and conversion API implementations. Additionally, you’ll become familiar with marketing taxonomy and the tools that support managing taxonomy and the tracking of marketing initiatives.About the RoleDeploy, Manage, and Validate Marketing Pixels and Conversion APIs:
Assist in setting up and deploying marketing pixels on websites, apps, and other digital properties.
Ensure proper configuration and integration of conversion APIs to capture accurate data from marketing campaigns.
Conduct routine validation and testing of marketing pixels and conversion APIs to ensure proper tracking of user actions and events.
Document Processes and Current Status of Implementations:
Record detailed documentation regarding the processes, configurations, and workflows related to pixel and conversion API deployments.
Track the status of ongoing implementations and highlight any challenges or technical issues for resolution.
Maintain clear, organized records to support future deployments and system audits.
Learn Marketing Taxonomy and Tools Used to Manage It:
Gain an understanding of marketing taxonomy, including categories, keywords, and data structures that support the tracking and categorization of marketing activities.
Familiarize yourself with the tools and platforms used to organize, manage, and report marketing taxonomy.
Assist with Troubleshooting and Resolving Implementation Issues:
Help diagnose and resolve issues related to marketing pixels, conversion tracking, and related technologies.
Work with other teams, such as development and analytics, to identify problems and implement solutions to ensure seamless performance.
Collaborate with Cross-Functional Teams:
Work closely with marketing, product, analytics, and engineering teams to ensure the accurate tracking of marketing campaigns and digital initiatives.
Support teams in understanding the impact of marketing efforts and help deliver comprehensive reports on performance.
Participate in meetings and brainstorming sessions to discuss the current status and future strategies of pixel and API implementations.
Support in Marketing Data Analytics and Reporting:
Help in preparing reports on marketing performance, pixel data, and conversion metrics.
Assist in analyzing the data to identify trends, insights, and opportunities for optimization.
Participate in Process Improvement Initiatives:
Contribute to the improvement of workflows and best practices for pixel deployment, tracking, and reporting.
Suggest improvements to streamline operations and enhance data accuracy.
About You
Currently pursuing a degree in Marketing, Advertising, Computer Science, Data Science, or a related field.
Basic understanding of digital marketing concepts and online advertising platforms (e.g., Google Ads, Facebook Ads).
Familiarity with HTML, JavaScript, and basic coding concepts (preferred but not required).
Strong analytical skills with a passion for learning and improving processes.
Excellent written and verbal communication skills.
Ability to work effectively both independently and within a team.
Detail-oriented with strong organizational skills.
Interest in working with data, technology, and marketing systems.
What You’ll GetOur team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .About UsRocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com .The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.