Tahoe Luxury Properties is a real estate and vacation rental company specializing in exclusive, high-end properties. With a rapidly growing presence and a dedicated following of over 52K Instagram followers, we are seeking a talented Social Media Manager to elevate our online presence, engage with our audience, and showcase the unique experiences our properties offer.
As a Social Media Manager, content creation is a significant part of this role. You will create compelling videos that drive brand awareness and engagement, while growing our online community. You will be responsible for developing, implementing, and managing our social media strategy across multiple platforms. A deep understanding of filming, editing and incorporating current trends is essential.
Key Responsibilities:
- Create, curate, and manage high-quality content (images, videos, stories, and captions) that aligns with our brand aesthetic and voice. This is a significant portion of the role.
- Develop and implement a comprehensive social media strategy to grow brand awareness and engagement.
- Plan and execute a content calendar, ensuring a consistent posting schedule that resonates with our audience.
- Engage with followers, respond to comments and messages in a timely manner, and build meaningful relationships with our community.
- Monitor, analyze, and report on social media performance using analytics tools; adjust strategies to meet key KPIs and growth goals.
- Stay up-to-date on the latest social media trends, tools, and best practices, particularly in the luxury travel and lifestyle space.
- Manage influencer partnerships and social media collaborations to maximize reach and engagement.
Qualifications:
- Proficient in video creation, filming, and editing
- Skilled in producing engaging content that aligns with current trends
- Ability to identify and use trending fonts, styles, and formats that attract attention
- Expertise in recognizing trending audio and effectively pairing it with videos to enhance performance
- Proven track record of independently creating high-performing Instagram videos from scratch
- You are comfortable both in front of and behind the camera. You are willing to be in videos.
- Proven experience as a Social Media Manager, particularly within the travel, hospitality, real estate or luxury sectors.
- Strong understanding of Instagram and other social media platforms (Facebook, YouTube, TikTok, Pinterest, Threads, LinkedIn, X, Google Business, etc.), including content creation, audience engagement, and growth strategies.
- Exceptional writing and storytelling skills with a keen eye for detail and aesthetics.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
- Strong organizational skills and ability to manage multiple projects and deadlines.
- Experience with social media analytics and tools like Sprout Social, Hootsuite, or similar platforms.
- A passion for travel, luxury experiences, and a strong understanding of the North Lake Tahoe region is a plus.
Requirements:
- This is a hybrid position with two days per week in our Tahoe City office. However, the role requires a local candidate as your days working from home will require filming local content.
- Reliable transportation is a must. This position frequently requires travel around North, East and West shores to shoot our collection of homes.
- Flexibility is essential. While the typical work hours are 9am to 5pm, the ideal candidate must demonstrate the ability to adapt and be versatile when business needs arise, including occasional evenings, weekends, or special projects that may require immediate attention.
Benefits:
- Competitive compensation and mileage reimbursement
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Be part of a dynamic company with a luxury brand focus.
- Opportunities for personal and professional growth in the digital marketing space.
How to Apply:
Please submit your resume, a cover letter, and examples of your social media work (including Instagram posts, stories, and any relevant campaigns).