Associate, Digital Campaign Marketing

This role is based in our 605 Third Avenue office.Are you passionate about driving impactful marketing campaigns and leveraging data to deliver exceptional results? Informa TechTarget is seeking a talented and detail-oriented Digital Marketing Associate to join our centralized Campaign Marketing, Strategy, and Execution division. This role offers an exciting opportunity to oversee inbound and outbound marketing campaigns for the Technology Markets, collaborating with cross-functional teams to achieve business goals.As a Digital Marketing Associate, you will play a pivotal role in executing and optimizing marketing campaigns, managing reporting processes, and contributing to team initiatives. If you have experience in email marketing, lead generation, data analysis, and marketing automation, along with strong writing skills and a keen eye for detail, we want to hear from you!Key ResponsibilitiesCampaign Marketing (75%)Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.Manage all aspects of outbound email marketing campaigns, including copywriting, HTML design, deployment strategies, quality assurance, and performance tracking.Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.Collaborate daily with sales, editorial, and project management teams to ensure campaigns are optimized for success.Leverage analytics and measurement tools to deliver against key performance targets and business outcomes.Analyze industry trends and competitive data to enhance the effectiveness and efficiency of demand generation programs.Reporting (20%)Maintain accurate tracking reports for all executed campaigns.Record campaign efforts, hours, program specifics, and completion details within the Project Management Platform.Other (5%)Actively participate in Informa-led communities and team-building initiatives.