The OpportunityDelaware North is hiring a full-time Digital Marketing Manager, Paid Social to join our team in Buffalo, New York. As a Digital Marketing Manager, you will be responsible for overseeing and implementing paid social strategies, collaborating with digital marketing teams, and driving revenue goals through expertise in social platforms and analytics. If you have a deep understanding of paid social platforms, best practices, and enjoy working in a collaborative environment to achieve impactful results, we encourage you to apply and be part of our dynamic team.PayMinimum – Anticipated Maximum Base Salary: $66500 - $89900 / yearIn addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer .BenefitsAt Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
Develop and manage the 2024 plan, monitor performance insights, and align goals to impact service quality, volume, and timeliness
Oversee budget and team resources, recommend operational improvements to senior management to achieve strategic goals across the enterprise
Lead and coach a team of professionals, ensure alignment with company objectives, set performance goals, and provide guidance on paid social campaigns
Collaborate across departments to align strategies, goals, and digital marketing standards, while integrating industry best practices
Enhance relationships through frequent contact with senior leaders and stakeholders, addressing market, organizational, and project needs
Qualifications
3+ years of paid social media experience.
Strong analytical skills to interpret data, draw insights, and make data-driven decisions.
Complete understanding of social specific key performance indicators to strategically measureand track program success.
Experience working with Meta’s suite of paid media tools and other native social networking paid media solutions (LinkedIn and TikTok).
Experience with installing and implementing Meta Pixels/Events/CAPI.
Experience with Google Analytics is a must, familiarity with Google Tag Manager is a plus.
Budget management, recommendations and execution.
Own campaign management from planning and building to day-to-day optimization and budget allocation across paid social channels (Meta, LinkedIn, TikTok, etc.)
Strong writing, presentation, and interpersonal skills; advanced Excel skills a plus.
Interacts well with a variety of personalities and levels of management.
Must be highly organized with the ability to multi-task under tight deadlines and have excellent project management skills.
Work closely with social team to define and build a comprehensive social media strategy (paid, organic and influencer).
Shift DetailsMonday to FridayWho We AreAt Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.