We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (https://www.nbcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (https://www.nbcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.The Ad Sales Insights & Measurement team is seeking an Analyst to join our growing Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?The Analyst position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social. The highly visible role also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. This person will also play an integral role in the standardization of reporting templates and assist in the development of companywide research norms. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and analytics to develop actionable insights and effectively tell a story on behalf of advertisers.Duties and Responsibilities
Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
Support supervisor and the broader Impact team on key Sales priorities and initiatives
Maintain normative database for NBCU specific benchmarking
Assist in the development of case studies
Basic Qualifications:
Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or equivalent experience
Experience at a broadcast or cable network, advertising agency or primary research vendor/provider a plus
Experience with syndicated and/or custom brand impact and attribution measurement partners a plus. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social and YouGov
Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, and analyzing banners & crosstabs
Proficient in data visualization tools such as Tableau, Power BI and/or others, with a demonstrated track record of creating insightful dashboards
Desired Characteristics
Proven data analyzation, interpretation and visualization skills
Highly organized and detail-oriented with the ability to work under pressure, set priorities, handle multiple projects and meet tight deadlines
Strong communication skills necessary, both oral and written
Ability to work independently and as part of a team
Affinity for numbers and the story behind them
Naturally curious, resourceful and motivated
Open-minded and able to incorporate feedback and learnings into future projects
Additional Requirements:Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $62,000 - $80,000NBCUniversal's policy is to provide equal employment opportunities to all applicantsand employees without regard to race, color, religion, creed, gender, gender identityor expression, age, national origin or ancestry, citizenship, disability, sexualorientation, marital status, pregnancy, veteran status, membership in the uniformedservices, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran, you have theright to request a reasonable accommodation if you are unable or limited in yourability to use or accessnbcunicareers.comas a result of your disability. You canrequest reasonable accommodations by emailingAccessibilitySupport@nbcuni.com.