Description CRM Marketing ManagerWe are seeking a dynamic and results-driven CRM Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and implementing CRM strategies to enhance customer engagement, retention, and loyalty. This role requires a strategic thinker with a strong understanding of CRM systems, data analytics, and customer segmentation.Key Responsibilities:
Develop and execute CRM marketing strategies to improve customer retention, engagement, and loyalty.
Manage and optimize the CRM system to ensure accurate customer data and effective communication.
Create targeted marketing campaigns based on customer segmentation and behavior analysis.
Collaborate with cross-functional teams to align CRM initiatives with overall marketing and business goals.
Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Implement automated marketing workflows to streamline customer communication and enhance efficiency.
Maintain up-to-date knowledge of industry trends and best practices in CRM and digital marketing.
Requirements
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in CRM marketing, with a strong understanding of CRM systems and data analytics.
Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
Exceptional communication and interpersonal skills.
Creative thinker with a strategic mindset and attention to detail.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .