Digital Marketing Specialist

Description We are offering a contract-to-permanent employment opportunity for a Digital Marketing Specialist based in San Antonio, Texas. This role is integral to our data-driven team, focusing on transforming enterprise and marketing data into insights that further our objectives. As a Digital Marketing Specialist, you will be using your skills to analyze data, optimize marketing ROI, and implement advanced measurement solutions. This role will allow you to contribute substantially to our digital and traditional marketing channels.Responsibilities: Translate complex data analysis into actionable insights to drive decision-making across marketing channels. Utilize SQL for data extraction and analysis, coupled with visualization tools like Power BI. Implement advanced measurement solutions, including multi-touch attribution and predictive analytics. Enhance marketing effectiveness through advanced analytics and optimized acquisition strategies. Monitor and analyze data from platforms like Google Ads and Meta Ads Build and maintain dashboards using business intelligence tools. Contribute to the digital transformation of our marketing capabilities. Develop and maintain our marketing measurement framework, focusing on multi-channel campaign performance and attribution modeling. Use Adobe Creative Cloud, Content Management System (CMS), CRM, and other tools to create and manage digital marketing content. Collaborate with various stakeholders to present data insights and handle multiple prioritiesRequirements Proficient in Adobe Creative Cloud applications Experience with Content Management Systems (CMS) Knowledge in Customer Relationship Management (CRM) Ability to use Facebook Insights for marketing initiatives Expertise in managing Google Ad campaigns Understanding of AB Testing principles and application Proven experience in creating engaging advertisements Strong background in data analytics Excellent blogging skills to enhance brand visibility Demonstrated ability to increase Brand Awareness through strategic marketing initiativesCall today for Immediate Consideration! Technology Doesn't Change the World, People Do.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .