We're looking for a rock star B2B marketing leader who is strategic, passionate, creative, and data-driven with a growth mindset to lead a world class team of high performing Account Based Marketing (ABM) managers on our Enterprise Marketing Personal Systems & Hybrid Work Solutions business. This leader will also support our Brand and Thought Leadership and customer experience efforts across the full continuum from Demand Creation to Capture to ultimately drive brand affinity and business impact.For this person to succeed, candidate must be able to thrive in a highly matrixed organization interacting closely with Senior leaders across Sales, Category, Worldwide, and Center of Excellence teams and have strong people-management experience. Preferably someone who has hands on ABM experience, understanding of the B2B customer journey, audience insights both IT decision makers and buying committee influencers role in the journey. Strong business acumen and experience with B2B Account and Lead funnel analytics, investment model forecasting, understanding of the tech-stack and the operations engine under the hood. Last but most important, fostering a culture for growth, creativity and diversity and empowering the team to maximize their talent and potential.Roles and Responsibilities: Reporting directly to the Director of North America Commercial Marketing you will be responsible for:
Strategic Leadership: Guide the development and implementation of a comprehensive marketing Brand/Thought Leadership and ABM strategy that aligns with the Acquisition business and sales goals, focusing on opening doors and maximizing engagement within high-value target accounts.
Team Development: Lead, and mentor the B2B marketing team, fostering a culture of collaboration, innovation, high performance, and excellence in execution.
Cross-Functional Collaboration: Partner with sales, category, and global marketing teams to develop marketing plans to meet business objectives.
Partnership with Sales: Work closely with sales leaders to ensure alignment on target accounts, messaging, and campaign execution, driving a unified approach to account engagement.
Campaign Leadership & Creative Excellence: Oversee the creation, execution, and optimization of multi-channel ABM campaigns, ensuring they are on brand and deliver measurable results in driving opportunities for sales and revenue growth.
Performance Measurement: Establish and track key performance indicators (KPIs) to assess campaign effectiveness and ROI, making data-driven adjustments as necessary.
Account Insights: Drive the utilization of data and analytics to understand customer segments, identify target accounts, identify customer needs, and develop tailored marketing strategies that resonate with decision-makers.
Technology Integration: Drive the adoption and use of marketing technologies and tools to enhance ABM capabilities, improve targeting, and streamline operations.
Budget Management: Assign and oversee the marketing budget, ensuring efficient allocation of resources to achieve maximum impact and return on investment. Maximize use of partner alliance funding (Intel, Microsoft, AMD, NVIDIA, and others).
Stakeholder Engagement: Communicate team strategies, results, and insights to sales leaders, marketing management, and category managers. Ensure alignment and support for initiatives.
Agency Management: Oversee relationships with creative agencies and partners to develop strategies for events, content, media, and lead generation.
Internal Collaboration: Develop relationships with internal organizations which contribute to the success of marketing activities (such as public relations, executive communications, corporate events, media, web, content/messaging, etc.).
Qualifications and Requirements:
Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
Experience: 10-15+ years of experience in Commercial demand generation marketing, with at least 5 years of hands-on, B2B marketing practitioner experience and 5 years in leadership roles coaching successful account-based marketing teams.
Deep understanding of demand creation and capture principles and frameworks. Advanced knowledge of ABM principles and methodologies (media, social, events, direct marketing). Strong leadership and team-building abilities.
Proven success in developing and executing demand generation and pipeline-building marketing strategies and campaigns within a country or region.
Advanced analytical skills with a data-driven mindset.
Proven ability to manage cross-functional relationships and influence stakeholders.
Strong understanding of campaign messaging, value propositions, assets and content creation.
Experience with ABM marketing automation, platforms, and analytics tools.
Exceptional written, communication, and presentation abilities to leaders and executives.
Ability to successfully manage multiple projects, priorities, and engagements simultaneously.
Personal Attributes: Strategic thinker, results-oriented, adaptable, and passionate about driving growth through innovative marketing strategies.
Ability to travel up to 25%
The base pay range for this role is $137,000 to $211,000 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.Benefits:HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
13 paid holidays
15 days paid time off (US benefits overview (https://www8.hp.com/h20195/v2/getdocument.aspx?docname=c07065756) )
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.Equal Opportunity Employer (EEO):HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).