Digital Product Manager

The Digital Product Manager – Website will oversee the ongoing development and optimization of Trove Brands’ direct-to-consumer websites. This role owns the digital product roadmap and works cross-functionally to ensure the site delivers a best-in-class customer experience, drives growth, and supports brand objectives.The Digital Product Manager partners closely with marketing, performance marketing, design, and development teams to plan and execute new site features, enhancements, and integrations. This role requires analytical thinking, technical understanding, and a user-centric mindset—ensuring every site initiative is data-informed, brand-aligned, and conversion-focused.At Trove Brands, we build innovative consumer products and brands that enhance everyday life. As the Digital Product Manager, you’ll play a key role in shaping the future of each brand’s online experience — ensuring every customer interaction is seamless, intuitive, and engaging.How You’ll Make an ImpactEvery role at Trove Brands is critical to our successful functioning as a whole. Your specific responsibilities as a part of our team will include:Define and manage the digital product roadmap for the DTC websites, prioritizing features and improvements that enhance usability and performance.Partner with cross-functional teams to plan and implement new site functionality, from concept through launch.Collaborate with performance marketing, UX/UI, creative, and marketing teams to ensure digital initiatives align with business goals and brand standards.Gather and analyze user feedback, web analytics, and performance metrics to identify pain points and opportunities for optimization.Work closely with developers to communicate requirements, review functionality, and ensure high-quality execution of website updates.Lead testing and QA processes for new features and releases, ensuring smooth deployment and minimal disruption to the user experience.Manage relationships with external partners or vendors supporting digital initiatives.Collaborate with the CRO and analytics teams to track conversion performance and user behavior, driving continuous site improvement.Stay current with digital trends, web technologies, and consumer behavior to recommend forward-thinking site enhancements.